Product Marketing Manager

Role Overview The Marketing Manager – North America is responsible for developing and executing integrated, customer‑centric event marketing strategies that deliver athlete registration and revenue targets across an assigned portfolio of North American events, with a primary focus on triathlon. This role blends strategic planning, hands‑on execution, data‑driven decision‑making, and cross‑functional collaboration. The successful candidate will be a modern event marketer—comfortable owning commercial outcomes, leveraging CRM and performance marketing, activating local communities, and continuously optimizing the athlete experience across the full customer lifecycle. Requirements Own athlete registration volume, revenue, and yield targets for a portfolio of North American events. Develop and execute comprehensive, multi‑channel marketing strategies spanning CRM/email, paid media, social, content, experiential, grassroots, and partnerships. Build and maintain an in‑depth understanding of athlete behavior, regional market dynamics, and category trends to inform targeting and messaging. Deliver compelling, on‑brand content that drives acquisition, engagement, and retention across the athlete journey. Ensure brand consistency and quality across all marketing touchpoints. CRM, Data & Performance Marketing Partner closely with CRM and Digital teams to plan and execute segmentation, lifecycle, and automation strategies that improve conversion and lifetime value. Analyze registration data, funnel performance, and campaign KPIs to identify risks, opportunities, and optimization levers. Forecast registration performance and proactively adjust tactics to close gaps against targets. Apply experimentation and test‑and‑learn approaches to continuously improve results. Build strong in‑market relationships with clubs, coaches, retailers, partners, and community stakeholders to drive grassroots growth. Support athlete development, loyalty, and retention initiatives across the portfolio. Collaborate with Partnerships to activate mutually beneficial sponsor and host‑city marketing initiatives. Media, PR & Content Collaborate with Communications and Global Marketing teams to support media strategies, storytelling, and PR execution. Contribute to earned media opportunities and manage on‑site media support, content capture, and athlete storytelling where required. Oversee on‑site experiential and content activations that enhance the athlete experience and brand impact. Budget & Stakeholder Management Own and manage assigned event marketing budgets, ensuring efficient spend and strong ROI. Present marketing performance, insights, and plans to senior stakeholders in weekly, monthly, and quarterly forums. Work cross‑functionally with Operations, Athlete Services, Partnerships, and Global teams to ensure alignment and execution excellence. Stay current on event marketing, CRM, digital, AI‑enabled marketing tools, and endurance sport industry trends. Contribute ideas that elevate athlete experience, improve satisfaction, and strengthen long‑term brand loyalty. Support broader portfolio and product initiatives as required. QUALIFICATIONS AND SKILLS Education & Experience Bachelor’s degree in Marketing, Business, Communications, or a related field. 3+ years of progressive marketing experience, preferably within sports, live events, ticketing, or premium direct‑to‑consumer brands. Proven success owning end‑to‑end marketing campaigns with clear commercial outcomes. Experience managing budgets, forecasts, and performance reporting. Core Skills Strong strategic and analytical capability with the ability to translate data into insights and action. Hands‑on experience across CRM/email marketing, paid media, social, content, and experiential marketing. High level of comfort working with marketing technology stacks (CRM platforms, analytics, paid media platforms). Excellent written and verbal communication skills. Strong project management skills with the ability to manage multiple priorities in fast‑paced environments. Personal Attributes Customer‑obsessed with a passion for delivering exceptional athlete experiences. Results‑driven, accountable, and comfortable owning targets. Collaborative, adaptable, and able to influence across functions and seniority levels. Energetic, organized, and resilient under pressure. Passion for endurance sports and active communities is highly desirable. Availability Based in Tampa, FL or Louisville, CO Willingness to work weekends and non‑traditional hours aligned to event delivery. Ability to travel domestically up to ~20%. The above declarations are not intended to be an “all inclusive” list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of its activities. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. #J-18808-Ljbffr