Social Media & Content Manager

Social Media & Content Manager

Position Summary

The Social Media & Content Manager manages the Lincoln Stars' social media presence and creates engaging content that strengthens the organization's brand, connects with fans, supports ticket and merchandise sales, and delivers value to corporate partners.

Reporting to the Vice President, this position manages day-to-day content execution across all social media platforms. The role will photograph, film, design, write, schedule, publish, and monitor content throughout the season-including live coverage of games, practices, community events, promotions, and organizational announcements.

The ideal candidate is a creative, energetic storyteller who understands social media trends, enjoys capturing compelling moments, and can manage multiple projects in the fast-paced sports and live entertainment environment.

This position collaborates with ticket sales, corporate partnerships, hockey operations, merchandise, food and beverage, and game operations to maintain a consistent and engaging Lincoln Stars presence across all platforms.

Primary Responsibilities

Social Media Management
Manage the Lincoln Stars' presence across:

• Facebook
• Instagram
• X
• TikTok
• LinkedIn
• YouTube

Responsibilities include:

• Develop and maintain a social media content calendar.
• Create, schedule, publish, and monitor daily content across platforms.
• Provide real-time coverage of games, practices, community appearances, press conferences, and organizational events.
• Capture and share photos, videos, highlights, player features, fan interactions, and behind-the-scenes content.
• Write engaging, accurate, and on-brand social media copy.
• Monitor social media trends and recommend timely, platform-specific content ideas.
• Respond to messages, comments, and fan questions professionally and promptly.
• Support efforts to grow followers, engagement, reach, impressions, and video views.
• Monitor online conversations involving the organization and elevate concerns when appropriate.
• Maintain an organized archive of photos, videos, graphics, and other digital assets.

Qualifications

• Bachelor's degree in marketing, communications, advertising, public relations, graphic design, sports management, or a related field preferred.
• 1-3 years of experience in social media, marketing, communications, content creation, or a related role.
• Experience managing social media accounts for a brand, team, organization, or business.
• Strong skills in graphic design, photography, videography, video editing, and copywriting.
• Experience creating short-form video for Instagram Reels, TikTok, YouTube Shorts, or similar platforms.
• Proficiency with Adobe Creative Suite, including Photoshop, Illustrator, and Premiere Pro, and/or Canva.
• Familiarity with Meta Business Suite and social media scheduling and reporting tools.
• Strong understanding of current social media platforms, trends, formats, and best practices.
• Strong writing, editing, storytelling, and communication skills.
• Ability to work quickly and accurately in a live-event environment.
• Excellent organizational skills and the ability to manage multiple deadlines.
• Strong attention to detail and commitment to brand consistency.
• Self-starter who can work independently while collaborating effectively with others.
• A strong interest in sports, entertainment, and creating memorable fan experiences.

Physical and Scheduling Requirements

• Ability to lift up to 30 pounds.
• Ability to stand and walk for extended periods during games and events.
• Ability to work in indoor and outdoor event environments.
• Ability to work evenings, weekends, and holidays based on the Lincoln Stars' game and event schedule.
• Ability to travel occasionally for team or organizational events.
• Must be available for all Lincoln Stars home games and other assigned events.

This position requires creativity, flexibility, initiative, and a commitment to helping the Lincoln Stars build meaningful connections with fans, partners, and the Lincoln community through engaging and memorable content.