Marketing Automation Specialist

What You Can Expect In This Role

Execute and support digital marketing campaigns and automated customer journeys within Marketing Cloud. Focus on the day-to-day operational delivery of email and journey campaigns, ensuring accuracy, quality, and alignment with established processes and standards. Collaborate closely with Marketing, Sales, and Analytics teams to implement campaign requirements, contribute to cross-functional initiatives, and help deliver a seamless client experience. Using foundational technical skills, build and test emails and journeys, troubleshoot routine technical issues, and ensure campaigns are deployed efficiently and effectively. Monitor campaign performance, assist with analytics and optimization efforts through testing and reporting, and help identify opportunities for improvement based on data insights. Contribute to the ongoing development and execution of marketing automation strategies and process improvements.


What You'll Do In This Role
• Build, test, and deploy email campaigns and automated customer journeys to support marketing initiatives and business objectives.
• Coordinate and execute campaigns within the marketing calendar while ensuring timely, accurate, and compliant delivery.
• Build and update emails, templates, audience lists, and data extensions using Marketing Cloud, HyperText Markup Language (HTML)/Cascading Style Sheets (CSS), and dynamic content tools.
• Perform quality assurance (QA) testing on campaigns and journeys, including rendering, links, tracking, and compliance with privacy regulations and company standards.
• Execute A/B and multivariate testing, monitor campaign performance metrics, and support optimization efforts through reporting and data analysis.
• Troubleshoot and resolve routine campaign, email, and journey issues, escalating more complex technical issues as needed.
• Collaborate with Marketing, Sales, Analytics, and other stakeholders to support campaign requirements, implementation, and overall client experience initiatives.
• Follow established marketing automation standards, maintain campaign documentation, and contribute to continuous improvement of processes and best practices.
• Commitment to embrace Sammons Financial Group Companies shared values (Accountability, Connection, Openness, Respect and Integrity).
• As stated within the Company Attendance and Punctuality policy, regular attendance is required and expected in order to meet the business service levels and workflow demands.
• Participate in other initiatives and/or projects as necessary.


What We're Looking For
• Bachelor's Degree in Marketing, Communications or related field preferred
• 2-4 years' experience in a digital environment, engaged in website, social, video, mobile, search, marketing, online advertising or integrated campaigns preferred
• 2-4 years' experience in Salesforce marketing cloud preferred
• Experience in the use of marketing automation technology (Salesforce Marketing Cloud, Eloqua, etc.) preferred
• Experience working across Marketing teams, Client Success, Sales, UX, Product and BI preferred SKILLS • Strong collaboration skills
• Knowledge of database management concepts
• Proficiency in HTML
• Proficiency in Amp Script preferred
• Ability to think creatively and identify process improvements
• Strong problem solving abilities
• Excellent organizational skills
• Exemplary written and verbal communication skills, with experience in AP style and editing for proper grammar, tone, and voice.
• Ability to work collaboratively and successfully with team members throughout the organization and with a variety of personalities
• Ability to manage multiple projects and deadlines effectively
• May be required to travel to a company office or location other than your normal workplace for trainings, meetings, conferences or to support business needs.


Other Requirements
• Criminal background check required.


Salary Range Information

USD $55,832.00 - USD $93,052.00 /Yr. Range includes data points from multiple labor markets. Specific range is dependent on the labor market where the incumbent will be hired to perform the position. Starting salary is dependent on candidate qualifications and experience. For a narrower salary range specific to your labor market, please inquire.
What you can expect when you join Sammons Financial Group
• Comprehensive health coverage for you and your family, including Medical, Dental, Vision, HSA & FSA options, and term life insurance.
• Competitive compensation with a performance-based incentive program tied to clear goals and individual and/or company success.
• Invest in your future with our 100% company-funded Employee Stock Ownership Plan (ESOP), plus automatic enrollment in our 401(k).
• Work-life balance that means something. Friday afternoons off year-round, generous paid time off, and paid holidays.
• Commit to your growth with paid development time, tuition reimbursement, and professional development opportunities across industry, individual, and leadership programs.
• Make an impact beyond the workplace through volunteer time off, and our company nonprofit matching gift program, supporting the causes that matter most to you.
• An ownership culture that inspires; join a connected, values-driven workplace where employees take accountability, support one another, and are empowered to do their best work-together shaping our future shared success.

Work Authorization/Sponsorship

At this time, we're not considering candidates that need any type of immigration sponsorship now or in the future or those needing work authorization for this role (This includes, but is not limited to students on F1-OPT, F1-CPT, J-1, etc.)
Additional Information

Sammons Financial Group Is An Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other characteristic protected by applicable law.


ADA
Sammons Financial Group is committed to providing reasonable accommodations to qualified individuals with disabilities in all aspects of the employment process. If you need assistance or a reasonable accommodation at any stage of the application or hiring process, including navigating our website or applying for a position, please contact View email address on click.appcast.io or call View phone number on click.appcast.io.


E-Verify
Sammons Financial Group participates in E-Verify and will provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization.


Policy for External Search Firms and Agencies
Sammons Financial Group maintains an internal Talent Acquisition function and does not accept unsolicited resumes or candidate submissions from search firms, staffing agencies, or other third-party recruiting vendors. Please review our Recruitment Agency Policy for additional information here.