Analyst, Consumer Insights

Job Description

Job Description

Analyst, Consumer Insights | $100,000 - $107,000 per year + Bonus | Direct Hire | Carrollton, TX

What Matters Most:

• Competitive Pay: $100,000 - $107,000 per year
• Bonus Opportunity: Approximately 25% - 28% annual bonus potential
• Schedule: Full-time, Direct Hire
• Location: Carrollton, TX
• Onsite role; eligible for up to 35 work-from-home days annually after six months
• Join a newly created Consumer Insights team with the opportunity to help build an enterprise-wide research function from the ground up

Job Description:

Become a foundational member of a newly established Consumer Insights organization within a rapidly growing financial services company. As the Analyst, Consumer Insights, you will serve as the research execution expert, supporting ongoing qualitative and quantitative research initiatives that help business leaders better understand customers, prospects, and employees. This role is ideal for someone who enjoys conducting interviews, analyzing survey data, identifying meaningful trends, and delivering objective insights that drive business decisions. You'll work across Marketing, Product, Client Service, and executive leadership while helping build a best-in-class research function from the ground up.

Responsibilities:

• Execute recurring qualitative and quantitative research studies, including surveys, interviews, and customer feedback initiatives.
• Conduct one-on-one interviews with customers, prospects, and business stakeholders to gather actionable insights.
• Analyze survey results, interview transcripts, and research datasets to identify trends, themes, and opportunities.
• Code qualitative research findings and synthesize quantitative and qualitative data into concise research summaries.
• Support ongoing survey administration, participant management, and research operations using Qualtrics or similar survey platforms.
• Pull, organize, and prepare data from Salesforce and other internal systems for research analysis.
• Partner closely with the Consumer Insights Program Manager to support research methodologies, study execution, and cross-study analysis.
• Collaborate with Business Intelligence teams by preparing validated datasets that support Power BI dashboards and reporting.
• Help improve survey automation, research processes, and operational efficiencies as the Consumer Insights function continues to grow.

Qualifications and Requirements:

• Bachelor's degree in Market Research, Business, Psychology, Statistics, Data Analytics, or a related field.
• 2+ years of experience executing both qualitative and quantitative research studies.
• Experience managing or supporting ongoing survey programs rather than one-time research projects.
• Hands-on experience conducting one-on-one qualitative interviews.
• Strong ability to analyze survey data, interview transcripts, and mixed-method research findings.
• Experience with Qualtrics or a comparable enterprise survey platform.
• Strong proficiency with Microsoft Excel, PowerPoint, and Word.
• Excellent written communication skills with the ability to summarize research findings clearly and objectively.
• Strong organizational skills with the ability to manage multiple changing priorities.
• Ability to work independently while thriving in a collaborative, fast-paced environment.
• Salesforce and Power BI experience preferred.
• B2B market research experience strongly preferred.

Benefits and Perks:

• 25% - 28% annual bonus opportunity
• 100% employer paid Medical, Dental and Vision benefits
• 401(k) with generous company match up to IRS limits
• Company-paid life and disability insurance
• 35 remote workdays annually after six months

Your New Organization:

Join a growing, financially strong organization that is investing heavily in understanding the voice of its customers and employees. This newly created Consumer Insights team serves as an independent research function supporting enterprise-wide business decisions across customer experience, product development, marketing, and strategic growth initiatives. You'll have the opportunity to help shape research processes, influence executive decision-making, and build a function that will play a critical role in the company's future success.

Your Career Partner:

The Reserves Network, a veteran-founded and family-owned company, specializes in connecting exceptional talent with rewarding opportunities. With extensive industry experience, we are dedicated to helping you achieve your professional goals and shine in your field. The Reserves Network values diversity and encourages applicants from all backgrounds to apply. As an equal-opportunity employer, we foster an environment of respect, integrity, and trust in every aspect of employment.

The base salary range for this position is $100,000 - $107,000, excluding benefits, bonuses, or other compensation. Your final salary will depend on your skills, qualifications, experience, location, and internal pay equity.