Customer Lifecycle Marketing Manager EMEA

About the Role As the Customer Lifecycle Marketing Manager for EMEA, you will execute customer expansion, adoption, and engagement programs across the EMEA region, translating global strategy into regionally relevant initiatives that drive upsell, cross‑sell, retention, and long‑term customer value. You will partner closely with EMEA leaders across Customer Success, Sales, Product Marketing, and Advocacy, balancing global consistency with local nuance to ensure timely, data‑driven engagement at every stage. Location Remote, anywhere in Germany. What You’ll Be Doing Execute EMEA‑focused customer lifecycle marketing programs that support upsell, cross‑sell, product adoption, and renewals. Localize global expansion and lifecycle stage frameworks to reflect EMEA market dynamics, customer maturity, and buying behavior. Partner with EMEA Customer Success and Sales leaders to align programs with regional renewal and expansion motions. Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates. Partner with Product Marketing to localize messaging, surface EMEA customer insights into global strategy, and align with broader GTM priorities. Work with Advocacy and Community teams to elevate EMEA customer stories through case studies, events, and thought leadership. Own and report on EMEA lifecycle campaign performance KPIs for expansion pipeline, retention, product adoption, and engagement. Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenue impact. Translate performance insights into actionable recommendations that improve targeting, campaign effectiveness, and regional results. Execute EMEA customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile. Refine regional customer journeys to reduce friction, accelerate activation, and improve long‑term expansion outcomes. Partner with Content and Product Marketing to develop and deploy assets aligned to lifecycle stage, persona, and regional needs. Plan and execute EMEA customer‑specific events, such as user groups, webinars, regional events, and connect customers with speaking opportunities. Identify and nurture customer champions for case studies, awards, and peer‑led advocacy initiatives. Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity. Manage customer swag fulfillment and incentive programs through Reachdesk. Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and revenue outcomes. Continuously refine targeting and messaging based on behavioral, engagement, and product usage insights, surfacing regional learnings that inform global lifecycle strategy and prioritization. Other duties as assigned. About You 5+ years of B2B SaaS customer or lifecycle marketing experience. Experience building targeted, behavior‑driven lifecycle programs across the customer journey. Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs. Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances. Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes. Comfort working cross‑functionally with Customer Success, Sales, Product Marketing, and Advocacy. Hands‑on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes. Strong analytical, communication and project management skills, with the ability to turn insight into action. Ability to operate with urgency and clarity in a fast‑scaling, ambiguous environment. Industry experience in IT, MSP, cyber security, or endpoint management required. Embody and lead in NinjaOne’s values—Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive. Benefits Flexible working hours with hybrid office options to balance personal life and work. Growth opportunities in a fast‑growing company. Access to a corporate benefits platform (discounts for brands such as Expedia, FitX, Zalando and others). Renowned training platform to develop skills. Competitive compensation. Collaborate with a curious, kind, international and intercultural workforce. Additional Information This position is NOT eligible for visa sponsorship. EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment. #J-18808-Ljbffr NinjaOne