Senior Director of Sales

Sr. Director of Sales

We are seeking a Sr. Director of Sales to lead Titus sales strategy development, oversee brand management, drive sustainable profitable growth, and manage both the customer service and application engineering teams. This role requires a leader who can drive revenue growth, ensure brand consistency, enhance customer satisfaction, and provide technical guidance through the application engineering team. The ideal candidate will have a strong background in sales leadership, cross-functional team management, and strategic brand positioning in growth-oriented organizations. Experience in air distribution and HVAC industry preferred.

Key Responsibilities

• Develop and execute a national sales strategy for the brand, aligned with corporate objectives, long-term growth plans and business unit priorities.
• Translate enterprise goals into clear brand and regional targets, action plans and performance expectations driving market share growth in commercial HVAC air distribution products.
• Lead, manage and coach a team of high-performing regional sales managers and manufacturer's reps across the US and Canada.
• Build and maintain strong relationships with HVAC contractors, mechanical engineers, distributors, and specifying professionals.
• Identify market trends, growth opportunities and competitive threats; adjust strategies accordingly to maximize brand positioning.
• Leverage data analytics and market intelligence to drive disciplined decision-making and continuous improvements.
• Own sales forecasting, pipeline management, revenue predictability and CRM adoption.
• Work closely with Operations and Supply Chain to ensure customer commitments, product availability and service levels are met.
• Engage and share best practices with other ADTI brand leaders/peers in line with company's expectations to drive synergies and alignment to key corporate objectives.
• Ensure brand consistency across all sales and marketing initiatives.
• Collaborate with marketing teams to align sales efforts with brand positioning and messaging.
• Oversee brand performance metrics and adjust strategies to enhance market presence.
• Manage the Titus customer service team, ensuring high levels of client satisfaction and retention.
• Implement customer service best practices to enhance the overall customer experience.
• Develop training programs to improve customer service representatives' effectiveness.
• Address escalated customer concerns and provide strategic solutions.
• Lead the application engineering team to provide technical support and solutions to channel partners and clients.
• Ensure seamless collaboration between sales and engineering teams to meet customer needs.
• Oversee product demonstrations, technical training, and application development initiatives.
• Stay updated on industry advancements to enhance technical support capabilities.
• Partner cross-functionally with Marketing, Product Management, Operations, HR and Finance to align sales and growth efforts with company objectives.
• Leverage data analytics and market intelligence to drive disciplined decision-making and continuous improvements.
• Own sales forecasting, pipeline management, revenue predictability and CRM adoption.
• Participate in key trade shows and industry events to promote brand visibility and develop leads.
• Work closely with Operations and Supply Chain to ensure customer commitments, product availability and service levels are met.
• Engage and share best practices with other ADTI brand leaders/peers in line with company's expectations to drive synergies and alignment to key corporate objectives.

Qualifications

• Bachelor's degree in Business, Marketing, Mechanical Engineering, or a related field; MBA a plus.
• 12 years of progressive sales leadership experience, brand management, in HVAC/building systems, commercial/industrial building materials, or related manufacturing environments.
• Understanding of construction life cycles and engineering & specification processes through manufacturing representatives, HVAC contractors and mechanical engineering/consulting firms.
• Strong network of industry contacts in mechanical contracting, engineering, and distribution channels.
• Proven track record leading national or multi-regional sales organizations, including direct teams, rep agencies, and distributor-based models.
• Ability to analyze market trends and adjust strategies accordingly.
• Strong financial acumen with experience in forecasting, budgeting, pricing and margin management.
• Demonstrated ability to scale revenue, improve channel performance, and build high-performing sales teams.
• Excellent communication, negotiation, and leadership skills, strong executive presence.
• Technical proficiency in application engineering and product solutions.
• Customer service expertise with a focus on client satisfaction.
• Willingness to travel up to 50%.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.