Marketing Campaign Manager

Title: Account Based Marketing
Location: Remote
Duration: 6+ months
178588
Pay range: $55/hr to $60/hr

Account Based Marketing
Marketing Analyst
Informatica from Salesforce is looking for a Marketing Analyst with ABM experience to build and execute personalized marketing programs for our highest-priority enterprise accounts. You will partner closely with Account Executives on one-to-one programs while also leading one-to-few cluster campaigns fueled by targeted segmentation - all with the goal of driving pipeline, ACV, and deeper account engagement. You'll be a power user of both ABM platforms and AI tools, bringing modern, data-driven approaches to everything you do.


What You'll Do
• Partner closely with sales to develop annual and quarterly account marketing plans that drive growth, pipeline velocity, and loyalty
• Build and execute one-to-one and one-to-few multi-channel campaigns - including personalized content, webinars, paid media, outbound, and social
• Collaborate with Partner Marketing on joint GTM opportunities with GSI, channel, and ecosystem partners
• Use AI tools to accelerate content creation, audience targeting, campaign personalization, and performance insights
• Be an internal expert on tools like 6Sense, DemandBase and PathFactory
• Track and optimize campaign performance against KPIs; deliver clear reporting and recommendations to stakeholders
• Monitor MQL flow and ensure timely follow-up with Sales and Business Development teams


What You Bring
• 5+ years of B2B SaaS field or growth marketing experience
• Proven success partnering with field sales organizations
• Hands-on experience with Salesforce, 6Sense, Demandbase, PathFactory LinkedIn Sales Navigator and related technologies
• Comfort using AI tools (e.g., generative AI for research and content, AI-powered analytics, AI-guided plans) to improve efficiency and results
• Strong project management, analytical, and communication skills
• Enthusiasm for testing new technologies and methods - including emerging AI capabilities
• BA/BS in marketing, communications, or related field


FAQ:
• Aside from the job description, what will a typical day for this contractor look like? Typical Day: account analysis; calls w/ sales to define acct strategies; working w/ marketing tools & agencies to build assets and campaigns
• Please rank your top preferred skill sets (e.g.: tools, previous experience, technologies)
• Must have skills: strategic thinking; account segmentation experience; sales collaboration; use of AI tools
• Teachable skills: use of PathFactory, Salesforce CRM, Tableau, LinkedIn Sales Navigator
• Optional skills: digital campaign management; use of 6Sense/Demand Base; writing
• How many years of experience would you consider overqualified? no hard years of experience, depends on person
• How many years of experience would you consider underqualified? less than 3 years
• Does this worker need to be near any hubs? Looking for non-tier 1 cities - prefer East or Central time zones
• Is there potential for extension of conversion to FTE? Yes, potential for extension to FTE position


About PTR Global: PTR Global is a leading provider of information technology and workforce solutions. PTR Global has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit
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