Marketing Technology Specialist

Marketing Technology SpecialistLocation: Waco, TXMake sure to apply with all the requested information, as laid out in the job overview below.A well-established bank committed to innovation, customer engagement, and data-driven marketing is seeking a Marketing Technology Specialist to support the continued evolution of its marketing operations. This role plays a critical part in optimizing marketing technology platforms, enhancing digital experiences, and leveraging data to improve campaign effectiveness and business performance.The Marketing Technology Specialist will be responsible for managing and optimizing the organization's marketing technology ecosystem, supporting marketing automation initiatives, maintaining website functionality, and providing actionable insights through analytics and reporting. This position offers the opportunity to collaborate across multiple business units while driving marketing efficiency and digital growth.Key Responsibilities:Manage and maintain marketing technology platforms, including marketing automation systems, email marketing tools, website platforms, and analytics solutionsConfigure, implement, and optimize marketing technology systems to support organizational marketing objectivesEnsure seamless integration between marketing platforms and broader business systemsTroubleshoot and resolve technical issues related to marketing technologies and digital platformsUtilize HubSpot Marketing Automation to develop, manage, and optimize marketing campaigns and workflowsBuild and maintain dashboards, reports, and performance metrics to evaluate marketing-driven, corporate-driven, and line-of-business campaignsAnalyze marketing data to identify trends, opportunities, and actionable insights that improve campaign performanceSupport the planning, execution, and optimization of marketing campaigns through automation, segmentation, and workflow managementCollaborate with Marketing, Customer Intelligence, and other internal stakeholders to align technology solutions with business goalsConduct keyword research and implement SEO strategies to improve search visibility, website traffic, and user engagementMonitor website analytics and performance metrics using tools such as Google Analytics and HubSpot reporting functionalityManage and maintain company websites and affiliate sites within Drupal 10 CMSDevelop, organize, and update website content to ensure accuracy, usability, and alignment with brand standardsImplement website enhancements, new functionality, and user experience improvements to support marketing initiativesOptimize website architecture, navigation, SEO performance, and conversion paths to improve engagement and lead generationStay informed of emerging marketing technology trends, best practices, and platform enhancementsPerform additional duties and responsibilities as assigned to support evolving marketing and business objectivesRequired Qualifications:3+ years of experience in marketing technology, marketing operations, digital marketing, or a related fieldStrong technical aptitude with experience managing and optimizing marketing technology platformsExperience with HubSpot Marketing Automation strongly preferredProficiency with data analytics and reporting tools such as Google Analytics, Power BI, or similar platformsExperience managing websites within Drupal 10 CMS or comparable content management systemsStrong understanding of SEO best practices, website optimization, and digital marketing strategiesExcellent analytical, troubleshooting, and problem-solving skillsStrong project management abilities with the capacity to manage multiple priorities and deadlinesEffective communication and collaboration skills with both technical and non-technical stakeholdersBachelor's degree in Marketing, Information Technology, Business, Communications, or a related field preferredPreferred Certifications:Google Analytics CertificationHubSpot Marketing Software CertificationThis is an excellent opportunity for a technology-driven marketing professional seeking a role with a forward-thinking organization that values innovation, collaboration, and continuous improvement. The position offers the opportunity to make a meaningful impact on marketing performance while helping shape the organization's digital and technology strategy. For immediate consideration, please contact Nate Algood directly.About The Agency RecruitingThe Agency Recruiting is a specialized search firm that connects high-performing talent with growth-focused organizations across a diverse range of industries nationwide. Through strategic and confidential recruiting partnerships, we help companies secure the leadership and professional talent that drives long-term success.All career opportunities listed on The Agency Recruiting's official website and official LinkedIn page are verified and deemed credible. xhyhwjd Any postings appearing on ancillary job boards or third-party sites are not verified by The Agency Recruiting.Equal Employment Opportunity StatementThe Agency Recruiting follows Equal Employment Opportunity (EEO) guidelines and considers all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.