Marketing Specialist

Marketing Specialist — New York, NY (Hybrid) 60k-90k Position Overview: A leading law firm with a global client base is seeking a highly organized, detail‑oriented marketing specialist to support the execution of the firm's marketing, social media, communications, and business development initiatives. Key Responsibilities Marketing Materials & Presentation Development Create and maintain client-facing presentations, pitch decks, sponsorship presentations, attorney speaking materials, internal reports, and other high-impact visual communications. Develop marketing collateral, brochures, event materials, branded templates, and other firm marketing assets. Support light graphic design, image editing, video editing, and formatting projects using Canva, CapCut, Adobe Creative Suite, or similar creative platforms. Social Media & Digital Marketing Support the planning, scheduling, publishing, and reporting of content across the firm's social media channels. Monitor engagement, audience growth, and content performance, and prepare regular analytics reports with actionable insights and recommendations. Maintain social media content calendars and coordinate with attorneys and internal stakeholders to support firm initiatives. Website & Email Marketing Manage website content updates, including attorney biographies, news items, practice area content, event pages, and other firm announcements. Coordinate the distribution of newsletters, client alerts, invitations, and other email marketing campaigns. Track and report on campaign performance, engagement metrics, and other key marketing indicators. CRM Management & Reporting Maintain and update contact records, relationship data, activities, and engagement history within the firm's CRM platform. Support CRM adoption and assist with contact management, audience segmentation, list creation, and data quality initiatives. Generate reports, dashboards, and analytics to support marketing, business development, events, sponsorships, and client engagement activities. Business Development Support Support the preparation of pitches, proposals, RFP responses, client development materials, and other business development initiatives. Maintain business development calendars, trackers, and supporting documentation to ensure timely execution of initiatives. Events, Communications & Content Support Assist with the planning and execution of conferences, webinars, client events, sponsorship activations, and speaking engagements. Prepare attendee lists, briefing materials, presentations, signage, promotional materials, and post-event reporting. Draft, edit, proofread, and quality-check newsletters, invitations, website content, attorney announcements, social media content, and other marketing communications. Support additional marketing, communications, and business development initiatives as needed. Qualifications Required Bachelor's degree in Marketing, Communications, Business, Public Relations, Graphic Design, or a related field, or equivalent professional experience. 2-4 years of experience in marketing, communications, business development, or marketing operations, preferably within a law firm. Experience creating presentations, pitch decks, marketing collateral, reports, and other client-facing materials. Experience supporting social media management, analytics, digital marketing, email marketing, newsletters, and website content management. Experience working with CRM platforms to maintain contact records, generate reports, and support marketing and business development activities. Experience with Nexl, InterAction, Salesforce, HubSpot, or similar systems is preferred. Experience supporting pitches, proposals, RFPs, sponsorships, events, webinars, speaking engagements, and other business development initiatives. Experience using Canva, CapCut, Adobe Creative Suite, Microsoft Office, and other marketing and creative platforms, with advanced proficiency in PowerPoint, Word, Excel, and Outlook. #J-18808-Ljbffr