Director of Annual Giving, Communications, and Events

Director of Annual Giving, Communications, and Events

This is an exempt, full-time position and must adhere to the regulations stipulated in the Mount Marty University Employee Handbook. The Director of Annual Giving, Communications & Events leads the execution of annual giving strategy, donor communications, and Advancement events to drive donor participation, engagement, and support for institutional priorities.

Duties and Responsibilities:

• Lead development and execution of annual giving strategy, including:
  • Fall Appeal
  • Giving Day
  • End-of-Year Giving
• Develop and manage donor communications, including:
  • Messaging and content
  • Segmentation and targeting
  • Digital and multi-channel outreach
• Manage and execute the annual giving calendar, ensuring timely and coordinated campaigns
• Oversee the partnership with a service provider, including:
  • Campaign execution
  • Performance tracking
  • Return on investment
• Plan and execute all Advancement events, including:
  • Golf Classic
  • President's Society Lunch
  • Alumni and Friends Event
• Coordinate Alumni Council engagement in alignment with Advancement priorities
• Collaborate with Advancement staff to ensure events and communications support donor engagement and fundraising strategy
• Evaluate performance of annual giving, communications, and events, using data to inform strategy and improve results
• Perform other duties as assigned

Key Focus Areas / Outcomes:

• Growth in total donors and annual giving participation
• Improved donor retention and re-engagement
• Successful execution of annual campaigns and Advancement events
• Increased engagement across alumni, donors, and supporters
• Strong alignment between communications, events, and fundraising priorities

Qualifications:

• Bachelor's degree required (relevant field preferred) or equivalent professional experience
• Experience in annual giving, communications, events, or related field preferred
• Strong organizational, project management, and communication skills
• Ability to manage multiple campaigns and deadlines simultaneously
• Ability to analyze performance data and adjust strategy accordingly
• Ability to maintain confidential information and exercise discretion
• Commitment to the mission of Mount Marty University