Social Media Administrator

Universal Beauty Products, Inc. has been dedicated to making the world's finest, high-quality products in the beauty and personal care industry. Our customers, both large and small, are based in countries all over the world, and as a company, we pride ourselves on our commitment to producing innovative and performance driven products. We are under new management and growing, so now is a great time to join our team. Please note this is an on-site position. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. The Social Media Administrator will shape and execute our brand voice across all digital platforms. This role will work closely with the brand management team to craft a cohesive brand story, develop compelling product content, and lead integrated social media campaigns. The ideal candidate is both a storyteller and a data-driven marketer who can turn insights into engaging content that builds community and drives results. Key Duties and Responsibilities Collaborate with the brand management team to define and refine a clear, consistent brand voice and storytelling framework Develop and execute a comprehensive content strategy across all social media platforms and digital channels Create and oversee high-quality content for product launches, campaigns, and ongoing brand initiatives Plan and manage the social media content calendar, ensuring timely and consistent posting Execute and optimize multi-channel digital campaigns aligned with marketing and business goals Lead influencer and creator partnerships from end to end, including identification, outreach, briefing, content direction, and performance tracking to ensure alignment with brand voice and campaign goals Engage with the online community by responding to comments, messages, and trends to build brand loyalty and audience growth Monitor content performance and social media analytics, using insights to refine strategies and improve engagement Identify emerging trends, platforms, and opportunities to expand brand reach and relevance Partner with creative, marketing, and e-commerce teams to ensure cohesive messaging across all touchpoints Maintain brand consistency across all content formats, including copy, visuals, and tone Other duties as assigned by management. Requirements Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience) Please include a portfolio 3–5+ years of experience in content strategy, social media management, or digital marketing Strong writing, editing, and storytelling skills with a keen eye for detail Experience managing social media platforms (e.g., Instagram, TikTok, Facebook, LinkedIn, etc.) Proficiency with content planning and scheduling tools (e.g., Hootsuite, Sprout Social, or similar) Familiarity with analytics tools and the ability to interpret performance data Ability to manage multiple projects in a fast-paced environment Strong collaboration and communication skills #J-18808-Ljbffr