Product Manager, Marketing Technology

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Position Summary:

Liberator Medical Supply, a subsidiary of BD, is seeking a Software Product Manager, MarTech to lead and inspire teams focused on all aspects of our Salesforce platform to drive innovation, quality, and customer excellence. You will lead a team that’s building solutions which enable our organization to make accurate customer-first decisions at every level, at the speed business demands.

This unique opportunity provides a chance to lead our business and team in healthcare, using Data Cloud, Experience Cloud, Health Cloud, Marketing Cloud, and Commerce Cloud. BD’s vision is to create world-class service capabilities, making it easier for customers to manage their condition, improve their lives, and access and consume our products. We are implementing solutions that are customer-centric, integrated, efficient, flexible, scalable, and user-friendly. In this role, you will work with various business, product, and technology teams to design and build innovative solutions. 

The ideal candidate is an agile practitioner, fosters teamwork, and can build strong interpersonal relationships with the Operations teams, Technology team, Leadership, and Partners with a focus on building the right functionality in the right order and helping overcome obstacles. This is a highly visible, business- impacting position.

The successful candidate must be highly analytical, thorough, and curious with the ability to improvise and develop creative solutions when common approaches fail. The candidate possesses a strong value of pragmatism over idealism in times of uncertainty with a perpetual curiosity and passion for developing their skill.

-T h is is a fully remote role open to qualified candidates residing in the US-

Primary Responsibilities

Product Management:

• Lead the product management lifecycle from ideation to launch, ensuring alignment with company goals and customer needs.

• Deeply understand our customers, technology, processes, and business goals.

• Help our organization scale through technology-driven solutions Develop and maintain a product roadmap, prioritizing features and enhancements based on market research, customer feedback, and business objectives.

• Own the product lifecycle: deliver features, learn from user adoption metrics and feedback, and broadly communicate product strategy, tactics, and operations.

• Manage all aspects of the product development lifecycle including: research, design, proposals, prioritization, implementation, and post-launch maintenance.

Cross-Functional Collaboration:

• Partner and coordinate cross-functionally across Digital Marketing, Digital Technology, Business Intelligence, and other teams to understand business needs and translate those into action.

• Collaborate with engineering, marketing, sales, and customer support teams to define product requirements and deliverables.

• Guide and motivate a cross-functional team through the full product development lifecycle using discovery, iterative design, and agile development methodologies.

• Build and strengthen relationships with internal and external partners. Communicate product vision, strategy, and progress to stakeholders, including senior leadership.

Performance Tracking:

• Define and track key performance indicators (KPIs) to measure product success and drive continuous improvement.

• Use product metrics that measure progress towards your goal, communicate regularly, and optimize based on results.

• Develop and enhance platform to implement testing strategies and execution plans to optimize and improve performance of customer marketing programs (A/B, etc.)

• Build and strengthen relationships with internal and external partners

Required Skills/Experience:

• Bachelor’s degree or equivalent experience in Business, Computer Science, Engineering.

• 5+ years of Software product management experience.

• 5+ years’ experience designing and building on CRM platforms

• Experience with MarTech Products and Technology: Salesforce Marketing Cloud, Salesforce Experience Cloud, Personalization, Google Analytics, Pendo.io, Fullstory, and Salesforce Commerce Cloud or similar

• 5+ years’ experience working in a collaborative Agile environment leading remote teams through grooming, planning, daily stand-up, etc.

• 3+ years in managing, supporting and optimizing CRM and Marketing Technology platforms integrated with an eCommerce stack (Salesforce Marketing Cloud, Personalization, Data Cloud, Google Analytics or similar behavioral analytics platforms)

• Mature interpersonal skills to guide interactions with your partners in design, engineering, and other business functions (marketing, sales, customer service, legal)

• History of using a highly analytical abilities to synthesize complex and diverse information

• Experienced in successful group presentations and conducting meetings, able to clearly articulate verbally.

• Track record of identifying and resolving problems in a timely manner and gathering and analyzing information skillfully

Preferred Skills/Experience

• Experience with business intelligence and data warehouse tools.

• Experience with customer journey mapping and personalization strategies, leveraging Salesforce Data Cloud or similar tools to drive targeted, omnichannel engagement.

• Familiarity with API integrations and marketing technology architecture, enabling seamless data flow between CRM, eCommerce, and analytics platforms.

• Experience with Healthcare industry with understanding HIPAA/HITECH regulations and guidelines for securing ePHI data.

Physical Demands

 (The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.) While performing duties on the job, employees are required to talk or hear, walk, sit; use hands to finger, handle, or feel. The employee is occasionally required to stand. The person occasionally lift and/or move up to 10 lbs.

Work Environment

(The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.) While performing the duties of this position, the employee performs tasks in a temperature-controlled office environment under normal office conditions. The noise level in the environment is usually moderate. The environment involves minimal exposure to hazards or physical risks, which require the following basic safety precautions.

DISCLAIMER

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be an exhaustive list of all responsibilities, duties, and skills required for this position. The Company officers, mid-level, and entry level management staff may assign additional duties and responsibilities as needed. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related duties requested by their supervisor in compliance with Federal and State Laws.

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:

• Annual Bonus

Health and Well-being Benefits

• Medical coverage
• Health Savings Accounts
• Flexible Spending Accounts
• Dental coverage
• Vision coverage
• Hospital Care Insurance
• Critical Illness Insurance
• Accidental Injury Insurance
• Life and AD&D insurance
• Short-term disability coverage
• Long-term disability insurance
• Long-term care with life insurance

Other Well-being Resources

• Anxiety management program
• Wellness incentives
• Sleep improvement program
• Diabetes management program
• Virtual physical therapy
• Emotional/mental health support programs
• Weight management programs
• Gastrointestinal health program
• Substance use management program
• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit

Retirement and Financial Well-being

• BD 401(k) Plan
• BD Deferred Compensation and Restoration Plan
• 529 College Savings Plan
• Financial counseling
• Baxter Credit Union (BCU)
• Daily Pay
• College financial aid and application guidance

Life Balance Programs

• Paid time off (PTO), including all required State leaves
• Educational assistance/tuition reimbursement
• MetLife Legal Plan
• Group auto and home insurance
• Pet insurance
• Commuter benefits
• Discounts on products and services
• Academic Achievement Scholarship
• Service Recognition Awards
• Employer matching donation
• Workplace accommodations

Other Life Balance Programs

• Adoption assistance
• Backup day care and eldercare
• Support for neurodivergent adults, children, and caregivers
• Caregiving assistance for elderly and special needs individuals
• Employee Assistance Program (EAP)
• Paid Parental Leave
• Support for fertility, birthing, postpartum, and age-related hormonal changes

Leave Programs

• Bereavement leaves
• Military leave
• Personal leave
• Family and Medical Leave (FML)
• Jury and Witness Duty Leave

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

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