Digital Search Analyst

Join Our Team! Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition. We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees. As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewarding career, we invite you to review our opportunities! Job Description Summary Position Objective: The Digital Search Analyst will analyze, monitor, and support the ongoing performance of search-focused digital initiatives across organic search (SEO) and paid search (SEM). This role acts as a foundational tactical partner, ensuring data integrity and executing day-to-day optimizations across a wide array of search and behavioral tools. The Analyst is responsible for the “always-on” reporting engine—maintaining dashboards, tracking monthly impact, and ensuring that all search-relevant platforms are updated and accurate to drive discoverability and efficient traffic acquisition. Position Responsibilities: Analytical Support & Tool Management Provide day-to-day analysis and tactical support using the search tech stack, including Google Search Console, Ahrefs, SimilarWeb, Yext and ContentSquare, etc. Performance Monitoring Conduct daily/weekly monitoring of search performance trends, keyword rankings, and spend pacing across Google Ads, Bing Ads, Google Search Console and other platforms to ensure channels stay within benchmarks. Monitor and execute against weekly targets. Dashboard Maintenance Regularly update and maintain Power BI dashboards; build and modify Looker Studio reports to ensure the team has real-time visibility into performance. Monthly Reporting Assemble monthly performance reports that track impact against KPIs, highlighting key wins and areas for improvement. Platform Governance Execute updates for local search visibility via Yext, Google Business Profile, and Bing Places; ensure all listings are accurate and optimized. Site & Search Optimization Assist in monitoring Coveo search performance and site-wide indexing issues; identify technical SEO errors such as broken links or metadata gaps. Tracking & Data Integrity Support audits of Google Analytics tracking and tagging to ensure data flow remains accurate; elevate technical discrepancies to the data team. Team Participation Participate in sprint planning and backlog grooming; provide data to support the prioritization of experimentation and A/B testing. Requirements: Education & Experience: Bachelor's degree in economics, statistics, data science, business, or related field; master's degree a plus. Experience: 1–3 years of hands‑on experience in SEO/SEM or Digital Analytics. Tool Proficiency: Functional knowledge of GA4, Google Ads, and Looker Studio; familiarity with SEO crawlers and local listing management tools. Communication: Ability to clearly explain “what” happened in the data and ensure reporting deadlines are met consistently. Strong analytical, problem‑solving, communication and presentation skills; able to interpret complex datasets. Strategic thinker and visionary with ability to drive long‑term value. Strong analytical and problem‑solving skills interpreting complex datasets. Experience delivering market intelligence and insights within an agile operating model. Preferred experience working in SQL, Python, PowerBI or Tableau. Ability to manage and collaborate with onshore, nearshore, and offshore vendors. Intellectually curious, exploratory, and comfortable shifting between strategy and execution. Deep understanding of rental, logistics, or supply‑chain industry trends and market dynamics. Thrives in a fast‑paced environment; adaptable to changing business needs. Strong bias for action with the ability to prioritize and manage multiple initiatives. Self‑starter who takes ownership, works independently, and brings energy and positivity to the team. Physical Demands: Must be able to bend, squat, crouch and/or reach and lift to 25 pounds or more, as required by the job. Some Sunbelt jobs may require driving for long periods of time, loading, and unloading heavy equipment, performing work in extreme weather conditions including rain, wind, or excessive temperatures and/or night and weekend work. All duties must be performed according to Sunbelt's safety policies and guidelines. Reasonable accommodations may be made to comply with ADA/ADAAA. The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day. Sunbelt Rentals is an Equal Opportunity Employer - Minority/Female/Disabled/Veteran and any other protected ground Base Pay Range: $64,790.00 - $89,086.80 Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. Please visit for more information on our benefits and to join our Talent Network. Sunbelt also provides a comprehensive benefits package to its full-time employees. This package includes: Health, Dental and Vision plans 401(k) Match Volunteer time off Short-term and long-term disability Accident, Life and Travel insurance, as well as flexible spending Tuition Reimbursement Options Employee Assistance Program (EAP) Length of Service Awards You will become eligible for benefits on the first of the month following 30 days from your start date. Sunbelt offers team members the following paid time off from work, subject to Sunbelt's policies (unless specified in a collective bargaining agreement): 12-25 vacation days depending on years of service 5 sick days 6 holidays 2 half day holidays 2 floating holidays 1 inclusion day 1 volunteer day Gear up for an exciting career! Sunbelt Rentals supports service members. Veterans encouraged to apply. #J-18808-Ljbffr Sunbelt Rentals