Digital Marketing Coordinator Integrated Communications

Your passion belongs at UNC Health. Join more than 56000 teammates working together to improve the health and well-being of the communities we serve across North Carolina.

Summary

The Digital Marketing Coordinator supports the UNC Health Social Media team in developing producing publishing and optimizing engaging multimedia content across the health care systems social media channels. This position has a primary focus on short-form video production digital storytelling and audience engagement helping bring UNC Healths people patients research services and organizational priorities to life through compelling social content.

Working collaboratively with the Social Media team clinical partners and marketing and communications colleagues across the system the coordinator translates organizational priorities into creative audience-focused content. The position stays current with emerging social media platforms content formats audience behaviors and artificial intelligence tools to identify opportunities for growth improve social media content performance and strengthen UNC Healths digital reputation. This is a hybrid position that includes regular travel to UNC Health hospitals and clinics throughout the Triangle.

Responsibilities:

Content Development & Multimedia Production

1. Develop produce and edit short-form video and multimedia content for UNC Healths social media channels with an emphasis on Instagram Reels Facebook Reels YouTube Shorts and other emerging platforms.

2. Lead ongoing production of short-form video content supporting UNC Healths annual strategic priorities including patient stories recruitment and workforce initiatives clinical services research innovation and systemwide campaigns.

3. Collaborate with clinical experts physicians researchers patients teammates and other stakeholders to identify and develop compelling storytelling opportunities that showcase the people and work of UNC Health.

4. Capture and produce original video and photography in a variety of settings including regular on-site visits to UNC Health hospitals and clinics throughout the Triangle as well as other locations throughout North Carolina.

5. Apply strong visual storytelling editing pacing sound graphics captions and platform-specific creative techniques to produce engaging accessible and audience-appropriate content.

6. Develop creative concepts scripts storyboards interview questions and production plans for social media content and campaigns.

Social Media Strategy & Execution

7. Support the execution of UNC Healths social media strategy through the development and coordination of content supporting organizational priorities executive communications service lines recruitment research and timely health care news.

8. Monitor social media conversations trends and audience interests to identify opportunities for proactive content development timely engagement and increased visibility.

9. Research emerging social media trends platform features content formats and best practices. Recommend and test new approaches to improve content quality reach engagement and audience growth.

10. Support social media campaigns and special initiatives through creative development content production publishing and performance evaluation.

11. Collaborate with social media managers and other marketing and communications team members to ensure content aligns with UNC Healths brand voice organizational priorities and established social media guidelines.

Content Optimization Analytics & Innovation

12. Monitor and evaluate social media content performance using platform analytics and social media management tools such as Sprout. Develop reports and provide insights and recommendations to improve future content.

13. Apply social media optimization techniques including platform-specific keywords search-friendly captions accessibility features metadata and content structures that improve discoverability across social platforms and AI-powered search experiences.

14. Use artificial intelligence tools and other research resources to identify frequently asked patient questions emerging health topics audience interests search trends and content opportunities. Translate findings into actionable social media content ideas while maintaining appropriate editorial oversight and clinical accuracy.

15. Contribute to proactive audience-growth initiatives by identifying opportunities to expand reach improve engagement increase video views and strengthen UNC Healths presence among key audiences throughout North Carolina.

16. Stay informed about emerging technologies including artificial intelligence social listening content creation analytics and search optimization and recommend opportunities to incorporate relevant tools and practices into the teams workflow.

Collaboration & Organizational Support

17. Work with clinical operational recruitment research and marketing partners throughout UNC Health to identify content opportunities and coordinate multimedia production.

18. Help train and advise colleagues and stakeholders on social media content development short-form video best practices platform trends and effective digital storytelling.

19. Assist with monitoring and responding to social media activity in accordance with UNC Healths social media engagement protocols brand standards and established escalation procedures.

20. Ensure social media content meets organizational standards for accuracy accessibility patient privacy HIPAA and ADA compliance copyright and appropriate representation of patients teammates and clinical information.

21. Support additional social media and digital marketing initiatives as needed to advance the goals of the UNC Health Marketing & Communications team.

Preferred:

Education and Experience

Bachelors degree in marketing communications journalism digital media film production or a related field.

Three or more years of experience in social media management digital marketing multimedia production or a related field.

Demonstrated experience producing short-form video and multimedia content for social media platforms.

A portfolio or examples of social media video photography or other multimedia work demonstrating creative ability and technical proficiency.

Technical Skills

Working knowledge of Adobe Premiere Pro and Adobe Photoshop for video editing image editing and graphic production.

Proficiency with mobile video production and editing applications such as CapCut Edits or comparable tools.

Experience capturing and editing video using smartphones and other digital video equipment.

Understanding of platform-specific video formats specifications editing techniques and creative best practices.

Experience with social media publishing management listening and analytics platforms.

Familiarity with artificial intelligence tools for content research ideation trend identification and workflow optimization.

Understanding of social media search optimization keyword research and emerging AI-powered content discovery.

Other Information

Other information:
Education Requirements:
Bachelors Degree required.
Licensure/Certification Requirements:
Professional Experience Requirements:
Three or more years of related experience is preferred.
Knowledge/Skills/and Abilities Requirements:
Must demonstrate excellent written & oral communication skills and a strong understanding of web strategy & design principles. Experience with internet user behavior web technology social media marketing analytics and web functionality is preferred. Must possess excellent organization multi-tasking and strategic-thinking skills. Flexibility good judgment high energy and attention to detail are essential. Must work as a team player in a fast-paced creative environment.

Job Details

Legal Employer: NCHEALTH

Entity: Shared Services

Organization Unit: Integrated Communications

Work Type: Full Time

Standard Hours Per Week: 40.00

Salary Range:$28.87 - $41.50 per hour (Hiring Range)

Pay offers are determined by experience and internal equity

Work Assignment Type: Hybrid

Work Schedule: Day Job

Location of Job: US:NC:Morrisville

Exempt From Overtime: Exempt: Yes

This position is employed by NC Health (Rex Healthcare Inc. d/b/a NC Health) a private fully-owned subsidiary of UNC Health Care System in a department that provides shared services to operations across UNC Health Care; except that if you are currently a UNCHCS State employee already working in a designated shared services department you may remain a UNCHCS State employee if selected for this job.

Qualified applicants will be considered without regard to race color religion sex sexual orientation gender identity national origin age genetic information disability status as a protected veteran or political affiliation.

UNC Health makes reasonable accommodations for applicants and employees religious practices and beliefs as well as applicants and employees with disabilities. All interested applicants are invited to apply for career opportunities. Please email if you need a reasonable accommodation to search and/or to apply for a career opportunity.

Required Experience:

IC