Marketing Operations Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Operations Manager based in United States.

This is a strategic, data-driven role supporting the growth and scalability of a global B2B demand generation engine.
You will help optimize campaign execution, lead management, funnel performance, attribution, and marketing technology.
Working closely with Marketing, Sales, Operations, and Data & Analytics teams, you will connect systems and processes to business outcomes.
The role combines hands-on marketing automation with process design, data governance, and operational improvement.
You will help build scalable workflows, improve pipeline visibility, and create more predictable revenue performance.
The environment is fast-paced and technology-driven, with opportunities to leverage AI and automation to increase efficiency.
This is an ideal opportunity for a marketing operations professional who enjoys solving complex problems and turning data into action.

Accountabilities

• Partner with Demand Generation teams to execute, optimize, and scale integrated campaigns across digital, webinars, events, content syndication, and account-based marketing channels.
• Build and manage campaign workflows, audience segmentation, nurture programs, automation processes, and scalable campaign templates.
• Maintain campaign governance, quality assurance standards, and operational best practices while monitoring campaign performance and identifying opportunities to improve pipeline generation and conversion.
• Support organizational changes, territory realignments, and go-to-market initiatives through scalable lead routing and assignment processes using LeanData.
• Administer and optimize marketing technology, including Marketo, Marketo Measure, Salesforce, and related platforms, while supporting integrations, data synchronization, and system governance.
• Develop operational workflows, program templates, tokens, reporting frameworks, and documentation that improve consistency and scalability.
• Collaborate with Marketing Operations leadership to evaluate and implement new marketing technologies and AI-powered workflows that streamline campaign execution, reporting, and operational processes.
• Align Marketing and Sales processes around lead scoring, qualification, routing, lifecycle stages, funnel definitions, and service-level agreements.
• Ensure effective lead handoffs between Marketing, SDRs, and Sales and support complex organizations with multiple territories, segments, and routing requirements.
• Analyze funnel and channel performance, campaign ROI, conversion rates, pipeline velocity, attribution, and marketing contribution to pipeline, bookings, and revenue.
• Maintain strong database health and data quality through deduplication, enrichment, normalization, segmentation, and data hygiene initiatives.
• Partner with Operations and Data & Analytics teams to establish data governance policies and operational standards while supporting compliance with GDPR, CAN-SPAM, and applicable privacy requirements.
• Identify opportunities to automate manual processes, improve operational efficiency, and strengthen marketing effectiveness and revenue generation.
• Support cross-functional initiatives leveraging AI, automation, and advanced analytics to improve forecasting, pipeline visibility, and revenue performance.

Requirements

• 4+ years of experience in Marketing Operations, Demand Generation, Operations, or a related function within a B2B software organization.
• Advanced expertise with Marketo, including administration, campaign operations, lead lifecycle management, and reporting.
• Strong Salesforce CRM experience across leads, contacts, accounts, opportunities, campaigns, and related processes.
• Deep understanding of B2B demand generation programs, marketing funnels, lead management, and opportunity lifecycle processes.
• Hands-on experience with LeanData, including lead routing, account matching, territory assignment, and workflow optimization.
• Experience supporting complex sales organizations with multiple territories, segments, and routing requirements.
• Strong knowledge of data quality, database health, data integrations, and marketing data governance.
• Familiarity with attribution platforms such as Marketo Measure and revenue intelligence solutions.
• Demonstrated experience using AI tools, automation platforms, or advanced analytics to improve marketing performance, operational efficiency, or decision-making.
• Experience partnering directly with Marketing and Sales leaders and translating business needs into scalable operational solutions.
• Strong analytical and problem-solving abilities, with a data-driven approach to measuring performance and identifying opportunities.
• Excellent written and verbal communication skills, with the ability to build trust and bring clarity to cross-functional initiatives.
• Highly organized, adaptable, collaborative, and comfortable operating in a fast-moving environment.
• Demonstrated commitment to innovation, teamwork, accountability, customer focus, and ethical business practices.

Benefits

• Work arrangement: Fully remote position based in the United States.
• Career opportunity: Join a high-growth B2B software environment focused on mathematical optimization and technology-driven decision-making.
• Technology exposure: Opportunity to work extensively with Marketo, Salesforce, LeanData, attribution platforms, automation, and emerging AI technologies.
• Professional growth: Exposure to global demand generation, revenue operations, marketing analytics, and cross-functional strategic initiatives.
• Innovation: Opportunity to implement AI-powered workflows and automation that improve marketing efficiency and revenue performance.
• Work-life balance: An environment emphasizing organization, agility, professional development, and a healthy work/life balance.
• Equal opportunity: Employment consideration is provided without discrimination based on legally protected characteristics.
• Employment verification: New hires are subject to applicable employment eligibility verification requirements.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?


Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

#LI-CL1

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.