Senior Performance Marketing Analyst

Job Description

About the Opportunity

Our client is a fast-growing online gaming and entertainment business that invests heavily in customer acquisition across paid media, CRM, affiliate, referral, and influencer channels. They are seeking a highly analytical and commercially minded Senior Performance Marketing Analyst to help drive smarter marketing investment decisions and maximize player value.

This is a senior, hands-on analytics role with significant visibility across Marketing, CRM, Product, Data, and Executive Leadership teams. The successful candidate will own the analytical view of customer acquisition from first touch through to long-term player value, delivering insights that directly influence marketing spend, acquisition efficiency, and business growth.

If you thrive in a data-driven environment, enjoy solving complex business challenges, and want your analysis to directly impact strategic decision-making, this could be an excellent opportunity.

Key Responsibilities

Marketing Performance & Budget Optimization

• Act as the primary analytics partner for acquisition channels including Paid Media, CRM, Affiliates, Referral, and Influencer Marketing.
• Evaluate channel performance using core metrics such as CAC, ROAS, LTV:CAC, retention, revenue contribution, and payback period.
• Assess customer acquisition quality across the full player lifecycle, focusing on long-term value rather than short-term volume.
• Deliver actionable budget allocation and investment recommendations to senior stakeholders.
• Monitor performance outcomes and measure the impact of optimization decisions.

Experimentation & Incrementality

• Design, execute, and analyze A/B tests across creative, audience targeting, promotional offers, and landing page experiences.
• Ensure testing methodologies are statistically sound and capable of producing actionable insights.
• Measure incremental marketing impact and provide clear recommendations regarding scaling, optimising, or discontinuing initiatives.
• Foster a test-and-learn culture across acquisition and CRM functions.

Attribution, Forecasting & Modelling

• Develop and maintain attribution frameworks that support accurate source evaluation and budget planning.
• Build cohort analyses, LTV forecasting models, and predictive insights to support acquisition strategy.
• Identify and account for performance distortions such as seasonality, channel mix changes, and high-value player behaviours.
• Support long-term growth planning through data-driven forecasting and spend pacing recommendations.

Data & Analytics Ownership

• Write and maintain complex SQL queries within Snowflake or similar cloud-based data environments.
• Own and improve marketing data products, ensuring reporting datasets are accurate, scalable, and well-documented.
• Partner with Data and Engineering teams to improve data quality, tracking implementation, and reporting infrastructure.
• Leverage AI-powered tools and automation to increase analytical efficiency and accelerate decision-making.

Reporting & Stakeholder Management

• Develop and maintain reporting frameworks focused on acquisition efficiency, marketing performance, player value, and revenue growth.
• Present insights and recommendations to senior leadership in a clear, commercially focused manner.
• Translate complex analytical findings into actionable business strategies.
• Influence decision-making across Marketing, Product, CRM, and Leadership teams.

What Success Looks Like

• Marketing and leadership teams rely on your data and recommendations to make critical investment decisions.
• Acquisition efficiency, player value, and marketing ROI improve as a direct result of your analysis.
• Testing programmes consistently produce actionable outcomes and measurable business impact.
• Marketing performance data is trusted, documented, and widely adopted across the organisation.
• Data-driven decision-making becomes embedded within the growth and acquisition functions.

Required Experience

• 5+ years' experience in Marketing Analytics, Performance Marketing Analytics, Business Intelligence, or a related analytical function.
• Prior experience within online gaming, betting, casino, sports wagering, fintech, subscription businesses, or other high-volume consumer environments is highly desirable.
• Advanced SQL skills, with strong experience writing, optimising, and troubleshooting complex queries.
• Proven experience evaluating acquisition channel performance and marketing ROI.
• Strong understanding of performance marketing metrics including CAC, ROAS, LTV, LTV:CAC, retention, payback period, and attribution.
• Experience designing and analysing A/B testing frameworks that have influenced commercial and budget decisions.
• Strong BI and reporting experience using tools such as Looker, Tableau, Power BI, or similar platforms.
• Exceptional stakeholder management and communication skills, with experience presenting insights to senior leadership.
• Demonstrated ability to work cross-functionally with Marketing, CRM, Product, Engineering, and Data teams.

Preferred Experience

• Python for automation, advanced analytics, or predictive modelling.
• Marketing Mix Modelling (MMM), media attribution, incrementality testing, or budget optimisation methodologies.
• Experience building customer lifetime value and forecasting models.
• Knowledge of VIP programmes, player segmentation, value scoring, or loyalty frameworks.
• Familiarity with regulatory environments within online gaming, betting, or other regulated industries.

Additional Requirements

• 3+ years of hands-on A/B testing experience.
• 4+ years of advanced SQL experience.
• Experience working with large, complex datasets and identifying data anomalies, trends, and growth opportunities.

Why Apply?

This is an opportunity to join a high-growth business where analytics plays a central role in commercial decision-making. The successful candidate will enjoy significant ownership, direct exposure to senior leadership, and the ability to directly influence acquisition strategy and business performance.

If you're passionate about turning data into strategic action and enjoy working in a fast-paced, performance-driven environment, we'd love to hear from you.