Head of Marketing - Vingcard Americas

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Vingcard is one of the Business Areas of ASSA ABLOY Global Solutions, whichis part of the ASSA ABLOY Group, who are the global leader in access solutions. Every day, we reimagine how people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services. We have operations in over 70 countries, with over 52,000 colleagues around the world.

Ourexpertisein customer journey mapping, innovation, and service design leads to the invention ofnew solutionsthat create value for our clients and exceptional experiences for their end users.And we have the fantastic opportunity availableinVingcardforaHead of MarketingAmericas.

Your Role in Keeping the Future in Safe Hands:

Strategic Leadership

Own the development and execution ofregionalmarketing strategy aligned with globalobjectivesand regional growth priorities, including brands under the North American P&L with global presence.

Lead the positioning strategy to evolve the business into aPropTechservices provider(solution + services narrative, differentiation, proof points, and messaging architecture).

Champion integrated marketing programs that unify messaging, competitive positioning, and audience resonance across all channels.

Establish operating rhythm with Sales/RevOpsto drive pipeline creation, expansion (wallet share), and retention—owning funnel health targets and performance reporting.

Serve as a key voice in shaping the future of our marketing ecosystem, introducing new methodologies, scalable best practices, and AI-enabled ways of working.

Introduce strategy on everything we do, from shows, toindividual initiative branding

Be responsible fora multimillion marketing budget aiming for efficiencieson every step and measuring results

Digital & Integrated Marketing

Lead digital-first, full‑funnel campaigns across paid, owned, and earned channels, ensuring strong attribution and KPI alignment.

Drive optimization across PPC, SEO, SEM, and emerging digital platforms, including AI‑driven search.

Oversee CRM and marketing automation strategy (SFDC, Marketo, 6Sense) to enhance engagement, nurture flows, and campaign efficiency.

Build and activate B2B and channel partner communities through targeted digital communication strategies thatdemonstrateclear ROI.

Marketing Operations & Performance

Oversee marketing operations including campaign planning, resource allocation, agency management, creative development, and performance measurement.

Own the marketing measurement framework across the full funnel (awareness→pipeline→revenue), including attribution approach, dashboards, and KPI definitions.

Strengthen customer and account data quality and insights to improve targeting, segmentation, personalization, and lifecycle marketing.

Implement governance forMarTechand AI usage (process, privacy, compliance, and vendor management) to ensure scalable and secure execution.

Present marketing plans, business cases, and performance updates to executive leadership andcross‑functionalpartners.

Core revenue stack:CRM,Marketo (marketing automation), 6sense (ABM/intent).

Analytics, BI & attribution:Google Analytics 4, tag management (GTM), BI dashboards (Power BI/Tableau), multi-touch attribution (e.g.,Bizible/Marketo Measure), call tracking (e.g.,CallRail), and pipeline/revenue reporting in CRM.

Data & identity:CDP / audience management (as applicable), data enrichment (e.g., ZoomInfo/Clearbit), consent management, and data quality monitoring.

Paid media & social:LinkedIn Campaign Manager, Google Ads, programmatic/retargeting platforms (as applicable), social scheduling & listening (e.g., Sprout Social/Hootsuite), and review/reputation monitoring.

Content & creative production:Digital asset management (DAM), brand management, design tools (Adobe Creative Cloud/Figma/Canva), video/webinarplatforms (e.g., ON24/Zoom), and content collaboration/approvals.

Sales enablement & partner marketing:enablement platform (e.g.,Highspot/Seismic), proposal/CPQ support as applicable, partner portals, and co-marketing workflow.

Customer marketing & voice of customer:NPS/CSAT tooling, customer advocacy references, and community platforms (as applicable).

Project & workflow management:Asana/Jira/Monday.com, intake & prioritization, and agency collaboration standards.

Content acceleration:AI-assisted briefs, messaging frameworks, long-form to short-form repurposing, and localization—whilemaintainingbrand voice and review workflows.

Personalization at scale:dynamic content and nurture variations by persona, vertical, and buying stage using intent +behavioralsignals.

Predictive & prescriptive insights:lead/account prioritization, propensity scoring, churn/expansion signals, and next-best-action recommendations in partnership withRevOps/Sales Ops.

Experimentation engine:rapid test-and-learn (copy, creative, offers, landing pages) using statistically sound experimentation and incrementality whereappropriate.

Conversational marketing:chat, guided demos, and knowledge-based assistants for website and partner portals (aligned to compliance and data policies).

Governance & risk management:clear rules for customer data usage, IP/copyright, legal review, and security; defined human-in-the-loop approvals for external-facing content.

Cross‑Functional Collaboration

Partner closely with sales to ensure alignment between marketing activities and revenue goals.

Manage external agencies and partner networks to maximize impact, efficiency, and ROI.

Foster a culture of collaboration, innovation, and continuous improvement across theRegionalmarketing team.

What You Bring

10+ years of progressive marketing leadership experience in complex, matrixed organizations.

Proven success leading integrated marketing programs from strategy through execution and measurement, with clear linkage to pipeline and revenue outcomes.

Deepexpertisein digital marketing, audience profiling, andfull‑funneldemand generation (including lifecycle and expansion marketing).

Strong understanding of CRM, marketing automation, ABM/intent, and analytics tools (CRM365, Marketo, 6sense, GA4, BI dashboards, etc.).

Demonstrated ability to translate product/solution value into compelling narratives for thePropTechand hospitality technology ecosystem.

AI literacy and practical experience applying AI to improve speed-to-market, performance optimization, and personalization—paired with strong governance and brand quality standards.

Experience building and nurturing B2B and channel partner communities and co-marketing programs.

Demonstrated ability to lead, mentor, and develophigh‑performingteams; effective agency leadership and budget stewardship.

Exceptional communication, storytelling, andexecutive‑levelpresentation skills; ability to influence senior stakeholders.

Aself‑startermindset with a passion for innovation, continuous learning, andtest‑and‑learnways of working.

Experience in physical security, access control, hospitality technology, or adjacent B2B SaaS/services is beneficial but notrequired.

About Us

Featuring four times in Forbes’ most innovative companies worldwide, we deliver innovative,safe,and convenient security solutions that provide real added value to our customers. As a group, our goal is toeverydayhelp billions of people experience a more open world.We’reproud to boast leading positions across the majority of Europe, North and South America,Asia,and Oceania, offering products and services to our customers seeking solutions to their entrance and opening requirements, such as locks,doorsand entrance automation.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

Nearest Major Market: Plano
Nearest Secondary Market: Dallas

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