Creative Lead, Brand & Interactive Apple TV (PD&M)

Creative Lead, Brand & Interactive Apple TV (PD&M)

Culver City, California, United States Design

Imagine what you could create at Apple. At Apple, extraordinary ideas become products, services, and experiences that shape culture. Bring passion and vision, and there’s no limit to what you can build. The Content Design team defines the content experience across some of Apple’s most visible products. We are seeking a highly senior creative individual contributor to lead the brand and interactive vision for Apple TV, one of our core lines of business.

We are looking for a visionary creative leader with a deep foundation in narrative architecture and conceptual thinking. You are entirely motivated by the power of big ideas and possess the strategic clarity to guide them through complex, matrixed technology environments. Reporting to the Lead of Brand and Interactive for Content Design, you will provide creative leadership across our most critical and complex initiatives, shaping vision, defining direction, and bringing clarity to ambiguity.

Description

We’re looking for a brilliant “accomplish-through-others” creative. As a highly senior individual contributor, your impact isn't measured by what you physically produce, but by the scale and quality of the ideas you champion. You operate with strong opinions, loosely held. You possess exceptional external and internal partnership skills. You are comfortable intaking complex problems, collaborating across myriad organizations, and recognizing great ideas no matter where they originate. You will identify and champion the opportunities with the greatest potential impact, aligning teams around a shared strategic and creative point of view.

Your role is to frame the conceptual argument and orchestrate the execution. You don't need to craft the final work yourself; instead, you know how to bring the right minds and perspectives together so that the most productive creative discourse happens—both inside the team and out. You will partner directly with a strategy lead to drive upstream thinking, influence decision-making, and serve as a trusted collaborator to leaders across the organization. Working across disciplines, you will orchestrate the efforts of the broader creative team to translate ambitious ideas into compelling, high-impact experiences that advance both business and brand objectives. You understand the mechanics of complex corporate ecosystems. Driven by a vision that supersedes immediate obstacles, you use that institutional knowledge to push ambitious, transformative work forward alongside your UI and Product peers.

Minimum Qualifications

• 12+ years of experience as a creative director, principal conceptual lead, or interactive creative strategist across media, digital products, and brand
• A visionary approach to problem-solving, characterized by the ability to look past immediate roadblocks and align disparate cross-functional teams around a unified, ambitious idea
• A deep foundation in conceptual storytelling, presentation architecture, and framing complex arguments
• Extensive experience navigating, collaborating, and driving consensus within complex, highly matrixed organizations
• A demonstrated ego-free mindset that elevates broad horizontal team output, loves great ideas regardless of source, and knows how to influence final work without needing to be sole creator

Preferred Qualifications

• Worked within the TV / streaming space and familiar with digital products and services.
• Passionate for Apple, its products, and its customers.
• Have an advanced understanding of what makes content engaging and successful across platforms and audiences

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $198,800 and $299,400, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.

You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace.

Learn about reasonable accommodations for job applicants.

Apple accepts applications to this posting on an ongoing basis.