Manager, Sales Strategy & Development

Job Description

Job Description

Company Description

Loca tion: Los Angeles, USA

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. 

Base Salary : $110,000 - $130,000 USD

Overview

Join the Wildbrain Network team today to become part of the story!

Our Network is an integrated offering across YouTube, FAST, AVOD and Media Solutions designed to help content owners and advertisers reach families wherever they are watching, in a trusted, kid-safe environment. One Network, Many Screens 

Across YouTube, FAST and AVOD, we manage and monetize over 1000 premium channels for owned and partner brands, supported by deep operational expertise and long-standing platform relationships. 

With data insights and an innovative mindset informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they’re watching and playing.

About the Role  

WildBrain Media Solutions is seeking a strategic, creative, and commercially minded Manager, Integrated Partnership Marketing to help develop advertising solutions for leading brands and agencies.

This role focuses on turning advertiser objectives into compelling partnership opportunities across WildBrain's portfolio of YouTube, FAST, Connected TV, gaming, branded content, and family entertainment experiences.

The ideal candidate combines strategic thinking, storytelling, audience understanding, and strong execution. They enjoy solving client challenges, developing persuasive sales narratives, identifying market opportunities, and collaborating across teams to bring ideas to life.

Job Description

Partnership & Sales Strategy

• Develop strategic responses to RFPs, advertiser requests, and proactive sales opportunities
• Create custom partnership concepts, sponsorships, and branded content programs aligned with client objectives
• Build compelling presentations, media kits, one-sheets, and sales materials
• Support the sales team with strategic recommendations and advertiser-facing solutions

Go-to-Market & Audience Insights

• Help develop go-to-market strategies for key advertising categories, products, and partnership opportunities
• Analyze audience insights, consumer research, and industry trends to identify opportunities for advertisers
• Translate research and market intelligence into sales narratives, category positioning, and partnership recommendations
• Identify emerging trends and whitespace opportunities across media, streaming, gaming, and family entertainment

Cross-Functional Collaboration

• Partner with Sales, Research, B2B Marketing, Creative, Content, Distribution, and Operations teams to develop and execute partnership opportunities
• Participate in brainstorming sessions for sponsorships, branded content, and integrated marketing programs
• Help package WildBrain's content, intellectual property, and audience assets into advertiser-ready opportunities

Qualifications

Required

• Proven track record of experience in integrated marketing, partnership marketing, ad solutions, media strategy, branded content, sponsorship marketing, or related fields
• Strong strategic thinking and problem-solving skills
• Excellent written, verbal, and presentation skills, with experience developing and delivering compelling client-facing communications and recommendations
• Exceptional PowerPoint and presentation development abilities
• Experience developing client-facing materials and sales narratives
• Ability to synthesize research, audience insights, and business objectives into actionable recommendations
• Strong written and verbal communication skills including direct communications with clients
• Ability to manage multiple priorities in a fast-paced environment

Preferred

• Experience within media, entertainment, streaming, gaming, advertising, agency, or publisher environments
• Familiarity with kids, family, youth, or parent audiences
• Experience developing sponsorships, branded content, or custom advertising programs
• Experience working with audience research and consumer insights
• Familiarity with HubSpot Marketing Hub or CRM platforms

Additional Information

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.

Our Commitment 

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain 

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360&degree; franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. 

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide. 

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com. 

About WildBrain

At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge . The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com. 

Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.

All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly.