Sales Manager

SALES MANAGER

Location: Atlanta, GA
Salary: $65,000-$85,000 + Performance-Based Incentives
Experience: 5+ Years of Sales Management / Retail Leadership
Industry: Foodservice Equipment / B2B Retail
Preferred: Mandarin and/or Spanish Speaking

POSITION OVERVIEW

Our client, an established and growing family-owned organization in the foodservice equipment industry, is seeking an experienced Sales Manager to lead retail sales performance and develop its growing outside sales team.

This is a hands-on leadership role with responsibility for sales growth, team development, customer experience, and market expansion across both in-store and outside sales.

It's a strong opportunity for a sales leader who enjoys building teams, developing new business, and driving profitable growth while working directly with executive leadership.

WHAT YOU'LL DO
• Lead in-store and outside sales performance to drive revenue and profitable growth.
• Develop and execute branch-level sales strategies, goals, and local market initiatives.
• Build, coach, and develop sales associates, outside sales representatives, and other customer-facing employees.
• Grow and strengthen the company's outside sales organization .
• Establish clear sales expectations, KPIs, and accountability across the team.
• Identify new business opportunities and areas for market expansion.
• Develop pricing and sales strategies that support revenue and margin goals.
• Build relationships with customers, contractors, restaurant operators, and other business partners.
• Improve the in-store customer experience and use customer feedback to strengthen service.
• Implement sales training, performance reviews, and employee development initiatives.
• Represent the company at local business events and relevant industry functions.
• Partner with executive leadership on branch growth and expansion initiatives.
• Collaborate with Marketing, Supply Chain, Corporate Strategy, and other departments.
• Support POS, ERP, CRM, and digital transformation initiatives .
• Provide customer and market insights to help guide product selection, pricing, and promotional strategies.

WHAT YOU'LL BRING
• 5+ years of experience in sales management, retail operations, or multi-unit leadership.
• Proven experience leading, coaching, and developing sales teams .
• Strong background driving revenue growth and improving sales performance.
• Experience with B2B, contractor-facing, or relationship-driven sales .
• Strong financial and operational understanding, including sales margins and profitability.
• Ability to develop strategy while remaining actively involved in day-to-day sales execution.
• Strong communication, organization, leadership, and problem-solving skills.
• Ability to establish accountability and build a performance-driven team culture.
• Comfortable partnering directly with executive leadership.

PREFERRED EXPERIENCE
• Foodservice or restaurant equipment sales.
• Restaurant supply or distribution.
• Industrial or specialty retail.
• B2B or contractor-facing sales environments.
• Branch-based or multi-location businesses.
• Experience leading geographically distributed sales employees.
• POS, ERP, and CRM systems.
• Mandarin and/or Spanish language skills strongly preferred.

COMPENSATION & BENEFITS
• $65,000-$85,000 base salary.
• Performance-based incentives.
• Comprehensive medical insurance.
• Dental insurance.
• Vision insurance.
• Visa sponsorship opportunity available.
• Career growth and leadership-development opportunities.

WHY JOIN?
• High-impact leadership role with significant autonomy and visibility .
• Work directly with executive leadership on sales and growth initiatives.
• Help build and develop an expanding outside sales organization .
• Influence sales strategy, customer experience, and market expansion.
• Join an established family-owned company with more than 30 years in the industry.
• People-focused culture built around relationships, accountability, and long-term growth.