Principal Insights Analyst, PubSports - League of Legends

The Insights discipline exists to empower Rioters to make better, more player-informed decisions. We are an interdisciplinary group of scientists, strategists, and consultants who represent and advocate for players around the world through rigorous analysis, thoughtful framing, and clear storytelling. PubSports sits at the intersection of Publishing, Esports, and Player Platform — forming the ecosystem that connects players to League of Legends in and around the game. Publishing stewards Riot's brand and leads paid marketing, creative, community, andinfluencer programs. Esports creates competitive experiences that engage and grow fandom. Player Platform powers how players access and interact with our games. We are building a dedicated PubSports Insights team to support League of Legends, focused on deeply understanding how players engage across this ecosystem. As a Principal Insights Analyst , you will operate as a craft and strategic leader. You will set analytical direction, define scalable frameworks, and raise the bar for rigor, clarity, and impact across the discipline. You will partner closely with senior cross-functional leaders to ensure we are asking the right questions, aligning on measurable outcomes, and translating insights into meaningful action. Your work will shape audience strategy, regional investment decisions, product and platform opportunities, and long-term ecosystem health — ultimately helping create exceptional PubSports experiences for current and future League players worldwide. Responsibilities: Generate strategic insights that inform high-impact Publishing, Esports, and broader out-of-game (OOG) decisions for League of Legends — spanning content strategy, ROI measurement, regional investment planning, and go-to-market strategy. Partner closely with League product teams and Publishing/Esports leads to design and implement innovative approaches for acquiring and integrating OOG player data, enabling cohesive insights into how out-of-game experiences shape player engagement and how they can be improved. Define and operationalize core Publishing and Esports KPIs for League of Legends, empowering global and regional leaders to optimize performance through scalable, data-driven frameworks. Build and scale dashboards, data pipelines, and experimentation frameworks to uncover key performance drivers, player behaviors, and overall Publishing and Esports performance trends. Design and execute A/B tests and apply causal inference methodologies to rigorously evaluate product and program efficacy, driving measurable impact for players and fans. Translate complex analyses into clear, compelling narratives and recommendations for diverse stakeholders, partnering effectively with both technical teams (e.g., Central PubSports Data) and senior leadership. Model and elevate analytics craft by mentoring fellow analysts, establishing best practices, and raising the bar for analytical rigor and impact across the team. Proactively identify player and business opportunities through deep analytical thinking, structured problem solving, and strategic perspective. Required Qualifications: BA/BS in Statistics, Data Science, Computer Science, Applied Mathematics, or a related quantitative field 9+ years of experience in analytics, data science, business intelligence, consulting, or related quantitative roles Demonstrated ability to define ambiguous problem spaces, apply structured business and product frameworks, and deliver actionable recommendations Advanced proficiency in SQL and Python; experience with Databricks, Tableau, or similar data and visualization tools Deep expertise in experimentation, statistical modeling, machine learning, and causal inference applied to real-world product or marketing decisions Proven ability to lead cross-functional initiatives in partnership with Product, Engineering, Design, Publishing, and Esports stakeholders Strong executive communication and presentation skills Desired Qualifications: Experience in gaming, entertainment, esports, or live-service ecosystems Familiarity with League of Legends and the PC PvP space Experience with developing and maintaining scalable data warehouse schemas and architecture to support analytical reporting needs Exposure to global and regional marketing campaign planning and performance measurement For this role, you'll find success through craft expertise and a collaborative spirit that prioritizes the delight of players. We will look at your past studies and experience, but for this role, we also look for dedicated people with a personal relationship with games. If you embody player empathy and care about players' experiences, this is the role for you! Our Perks: Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information. At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you're working directly on a new player-facing experience or you're supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we're better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we're looking forward to your application. It's our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act. Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories: Safeguarding confidential and sensitive Company data Communication with others, including Rioters and third parties such as vendors, and/or players, including minors Accessing Company assets, secure digital systems, and networks Ensuring a safe interactive environment for players and other Rioters These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.