Communications & Social Strategist

This role will serve as the owner of public relations (PR) and social media strategy and execution at Mendix. The position includes developing global PR initiatives, crafting thought‑leadership messaging, pitching stories, and positioning Mendix executives in the media to increase brand recognition worldwide. You will also own a social media growth strategy, leveraging influencers and innovative tactics to boost follower counts, enhance engagement with our user and buyer audiences, and strengthen overall brand affinity. Responsibilities Own PR strategy and collaborate with global and regional agencies to develop compelling stories, pitch to media, and position the Mendix brand in the media. Identify top‑tier media publications relevant to the Mendix buyer audience. Act as a thought‑leadership expert and create opportunities for executive spokespeople to center the brand in the broader market. Lead and execute a social‑media strategy that builds executive thought leadership, amplifies PR initiatives, and drives engagement while reinforcing brand positioning. Develop influencer strategy for executive leadership and other personas to increase brand awareness and reach across target buyers and users. Work closely with Siemens PR teams and leadership to ensure both Mendix and Siemens brands are positioned appropriately. Own channel growth, referral traffic and brand recall goals and metrics. About You 7+ years of experience in PR for B2B companies. Curiosity around B2B marketing trends and a constant pursuit of new developments online, particularly in social media. Understanding of how actions drive business growth beyond your specific function. Experience building and executing in an enterprise account‑based model. Proven ability to build bridges across disparate organizations, unify cross‑functional teams under a shared strategy, and partner across functions. In-depth knowledge of business data and a data‑driven approach to decision making. Equal Employment Opportunity Statement Siemens is an Equal Opportunity and Affiant Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. EEO is the law. Applicants and employees are protected under Federal law from discrimination. To learn more, visit Pay Transparency Non‑Discrimination Provision: Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, visit California Privacy Notice: California residents have the right to receive additional notices about their personal information. To learn more, visit Job Family: Global Marketing Req ID: d1c1e053-f5f2-4db4-8e2a-1d0772eb4524 #J-18808-Ljbffr Siemens