Bourbon Specialist

Job Description

Job Description

Job Title:Bourbon Specialist Job Category:
(Hourly or Salary) HourlyDepartment/Group:Buckner ’s Landing Position Type:
(FT, PT, Intern, Contract)PTLocation:Augusta Distillery
207 Seminary Avenue
Augusta, KY 41002Schedule:WeekendsSupervise Others:
(If yes, how many?)NoTravel Required:NoPosition Reports to: Guest Experience Manager Job Description Who we are:
Augusta Distillery is a Kentucky bourbon producer focused exclusively on ultra-premium, single-barrel, cask-strength, unfiltered whiskey — never blended and never chill filtered. Based on the Ohio River in Augusta, KY, we are a fast-growing distillery known for age-forward bourbon, authentic visitor experiences, and a strong commitment to our local community. Our spirits have earned national recognition for quality and craftsmanship.
Position Summary:
Join our team at Augusts Distillery as a dynamic Bourbon Specialist. In this role, you will be responsible for providing engaging and informative tours of our distillery while also promoting and selling our premium bourbon and merchandise in our retail shop. We are seeking a passionate individual who is well-spoken, customer-oriented, and eager to create memorable, bourbon-centric experiences for our guests.

1. Conduct guided tours of the bourbon distillery, showcasing our production process, history, and craftsmanship to guests.
2. Develop and deliver scripted messaging during tours, ensuring consistency and quality of information provided to guests.
3. Engage with visitors in a friendly and professional manner, answering questions and providing recommendations.
4. Promote and sell bottles of bourbon, merchandise, and other products in our retail shop, utilizing up-selling techniques to enhance customer experience and increase sales.
5. Maintain cleanliness and organization of the retail shop and tour areas, including restocking shelves and inventory management.
6. Demonstrate a strong understanding of our bourbon products and brand story, effectively communicating their unique qualities to customers.
7. Collaborate with the marketing team to brainstorm and implement creative bourbon-centric experiences for guests, ranging from tastings to special events.
8. Meet and exceed sales targets and customer satisfaction goals, consistently delivering exceptional service to enhance the overall guest experience.
9. Stay informed about industry trends, competitor offerings, and customer preferences to continuously improve our tours and retail offerings.
10. Uphold all safety and compliance standards, ensuring the well-being of guests and adherence to distillery regulations.

1. Previous experience in customer service, hospitality, or retail sales, preferably in a distillery, winery, or similar environment.
2. Excellent verbal communication skills, with the ability to articulate complex concepts in a clear and engaging manner.
3. Strong interpersonal skills, with a friendly and approachable demeanor that fosters positive interactions with guests.
4. Results-oriented mindset, with a proven track record of achieving sales targets and delivering exceptional customer service.
5. Ability to work independently and as part of a team, with a flexible schedule that may include weekends, holidays, and evenings.
6. Passion for bourbon and spirits, with a desire to share knowledge and create memorable experiences for guests.
7. Creative mindset, with the ability to think outside the box and develop innovative ideas for enhancing guest engagement.
8. Attention to detail and organizational skills, with the ability to multitask and prioritize responsibilities effectively.
9. Must be at least [age requirement] years old and able to lift and carry moderate loads.
10. High school diploma or equivalent; additional education or certifications in hospitality, tourism, or related fields is a plus.

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