Marketing Specialist

Marketing Specialist

Looking for a creative, organized, and results-driven Marketing Specialist to help grow our brand, strengthen customer relationships, and generate new business opportunities. The ideal candidate has hands-on marketing experience and is highly proficient with HubSpot.

Key Responsibilities

• Develop and execute marketing campaigns across email, digital, social media, and other channels.
• Manage and maintain HubSpot, including contacts, lists, workflows, email campaigns, forms, and reporting.
• Create and manage email marketing campaigns and lead-nurturing programs.
• Track leads, customer engagement, campaign performance, and marketing KPIs.
• Develop marketing content, including website copy, email campaigns, social media posts, and promotional materials.
• Coordinate with the sales and management teams to support lead generation and customer retention.
• Maintain accurate customer and prospect data within HubSpot.
• Analyze campaign results and make recommendations to improve performance.
• Research market trends, competitors, and opportunities for business growth.
• Support promotional campaigns, events, and other marketing initiatives as needed.

Required Qualifications

• Proven hands-on experience with HubSpot is required.
• 2+ years of marketing experience preferred.
• Experience with email marketing, lead generation, and CRM management.
• Strong written and verbal communication skills.
• Excellent organizational and project-management abilities.
• Comfortable analyzing marketing data and campaign performance.
• Strong attention to detail and ability to manage multiple projects.
• Ability to work independently while collaborating effectively with a team.