Push and SMS Marketing Manager

Push And SMS Marketing Manager

Salary Range: $121,000 - $ 137,500 per year.

The above base pay range may vary depending on location, job-related knowledge, skills and experience. The range listed is just one component of Wayfair's total compensation package for employees. Depending on the position offered, equity, bonuses, commissions and other forms of compensation may be provided as part of the compensation package, in addition to a comprehensive suite of medical, financial and additional benefits.

This position is a hybrid in-office role that works out of our Boston HQ (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

The CRM team sits within Marketing and is responsible for all email, app push, and SMS communications between Wayfair and our customers. Within this team, the Push and SMS Marketing Manager role will oversee the daily operations and performance of our mobile messaging channels (App Push and SMS), which are among the company's fastest-growing drivers of customer engagement and retention. The role will be responsible for leading, creating, and driving an aggressive testing roadmap across both channels, owning channel performance, managing a team of 4, and partnering with senior stakeholders across the org. If you have a passion for testing and learning, love to coach and lead, and want to make an impact by leading two of our most immediate and highly-visible marketing channels, then this is the role for you.

What You'll Do

• Build and Execute the Roadmap: Shape the future of the push and SMS programs–adding to the long-term vision, identifying opportunities for improvement across both the mobile app and text messaging experiences, and figuring out how to turn ideas into reality.
• Drive A/B Testing: Own an aggressive A/B testing roadmap tailored to mobile behaviors (e.g., send-time optimization, rich media pushes, SMS copy length) to drive meaningful results. Lead 6-month planning cycles both internally and with cross-functional teams, prioritize the team's work on highest-ROI initiatives, track progress, and have a finger on the pulse of mobile marketing industry trends and compliance regulations (like TCPA).
• Monitor Channel Performance: Act as the primary owner of marketing performance for our push notification and SMS channels. You will keep a daily eye on health metrics, own the longer-term performance narrative, and quickly solve deliverability or performance issues as they arise.
• Team Leadership: Manage a team of 4 analysts, focusing heavily on strategic roadmapping, coaching, prioritization, and driving results.
• Support Commercial Bets: Lead the mobile messaging strategy to grow high-priority strategic commercial bets, like the Rewards program, Wayfair Verified, and high-frequency items.
• Subject Matter Expertise: Become the push and SMS subject matter expert, gaining a deep understanding of our marketing strategy, tech stack, and operating model. Partner with product managers, data scientists, and engineers to develop our in-house capabilities to unlock new personalization opportunities and operate more efficiently.
• Cross-Functional Collaboration: Manage relationships with multiple cross-functional partners, including Creative, Comms Platform, Search & Recs, Data Science, and Data Engineering, and be a visible team lead among the broader Marketing organization.
• Culture Setting: Be a strong culture setter for the team–a master motivator, excellent coach, and fosterer of an inclusive environment.

What You'll Need

• Education: Bachelor's degree in Business, Economics, the Sciences, or other concentrations with a quantitative focus, preferred.
• Experience: 6+ years of experience ideally in a data-driven marketing role, management consulting, startup/tech, finance, and/or strategy fields. Experience specifically with push notification marketing, SMS/text messaging programs, or broader mobile CRM is highly preferred.
• Management: 2+ years of management experience, demonstrating an ability to effectively coach junior team members and prioritize efforts on high-impact projects.
• Analytical Mindset: Experience with basic statistical methods used in A/B testing (e.g., statistical significance, sample sizing, choosing KPIs, etc). Familiarity with marketing metrics and a proven track record of customer-first thinking.
• Technical Skills: SQL knowledge, data visualization experience (e.g., Looker), and Google Sheets/Excel usage.
• Communication: Excellent attention to detail, critical thinking, verbal, and written communication skills. Extensive track record of driving impactful results, exhibiting a strong ability to come up with innovative ideas and solutions, effectively communicating those ideas to team members or stakeholders, and the ability to motivate them to turn the ideas into reality.
• Adaptability: Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment.
• Team Player: A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thrive.

Benefits & Perks - US

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).
• Exclusive access to thousands of perks & discounts through BenefitHub.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Assistance for Individuals with Disabilities Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

Need Technical Assistance? For more information about applying for a career at wayfair, visit our FAQ page here.

About Wayfair Inc. Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at View email address on click.appcast.io.