Sr. Analyst, Retargeting & Remarketing

Title of role: Sr. Analyst, Retargeting & Remarketing
Location: New York or Boston; Hybrid (2 days in the office required)
Approved Salary Range: $95,000 - $110,000

About the Role :

We're looking for a strategic, analytically-minded marketer to own one of our fastest-growing marketing channels: TV and Connected TV (CTV). In this role, you'll serve as the internal owner of our video media investment—setting strategy, leading our agency partnership, improving measurement, influencing creative direction, and identifying opportunities to make every media dollar work harder. You'll partner closely with our external agency while building best-in-class internal capabilities around reporting, experimentation, attribution, and business planning. You'll connect media performance to business outcomes and help shape the future of our upper-funnel growth strategy. This role is ideal for someone with TV/CTV experience either at a leading media agency or an in-house marketing organization—who is excited by equal parts strategy, analytics, and brand.

Key Responsibilities:

Own our TV & CTV investment strategy

• Develop annual and quarterly media strategies aligned to business objectives and customer growth goals.
• Partner with our media agency to build media plans across linear TV, streaming, and emerging video platforms.
• Recommend investment levels, channel mix, audience strategies, and flighting based on business priorities and performance.
• Continuously evaluate new partners, inventory opportunities, targeting capabilities, and measurement solutions.

Lead our agency partnership

• Serve as the day-to-day strategic lead for our TV and CTV agency relationship.
• Challenge media recommendations with thoughtful questions and data-driven insights.
• Hold agency partners accountable for planning quality, optimization cadence, innovation, reporting, and performance.
• Lead weekly business reviews and quarterly planning sessions.

Build world-class measurement

• Develop measurement frameworks that connect TV investment to incremental customer acquisition and revenue.
• Partner with Analytics, Finance, and Marketing leadership to improve attribution and incrementality measurement.
• Establish executive dashboards that clearly communicate investment, performance, efficiency, and business impact.
• Translate complex campaign data into actionable recommendations for senior leadership.

Develop our testing roadmap

• Build a structured experimentation roadmap across audiences, inventory, creative, frequency, and media mix.
• Partner with Analytics to measure test outcomes and implement learnings.
• Continuously identify opportunities to improve efficiency, incrementality, and return on investment.

Influence creative strategy

• Partner with Brand and Creative teams to ensure TV creative is aligned with campaign objectives and audience insights.
• Develop creative testing plans to improve message effectiveness and business performance.
• Provide performance-based recommendations that inform future creative development.

Experience and Background Needed :

• Bachelor's degree.
• 4–7 years of experience in TV, Connected TV, video media, or integrated media planning.
• Experience working either:
• Strong understanding of the evolving TV ecosystem, including linear TV, streaming, Connected TV, and video measurement.
• Experience managing agency relationships and influencing external partners.
• Excellent analytical skills with the ability to synthesize data into strategic recommendations.
• Strong communication and presentation skills, including experience presenting to senior stakeholders.
• Comfortable working cross-functionally with other Marketing teams, Creative, Analytics, Finance, and Executive Leadership.
• Highly organized with excellent project management skills and attention to detail.

What our team offers

Working at RGG is more than just a job; it’s an opportunity to join a mission-driven team that values Innovation and Impact. We are committed to supporting our employees' success and well-being:

• Comprehensive Coverage: Robust health, dental, and vision insurance effective on the date of hire.
• Time & Flexibility: Generous Flex Time Off (FTO) and flexible remote/hybrid work options that support a healthy work-life balance.
• Culture: A supportive, inclusive culture that encourages innovation, safety, and creative risk-taking.
• Community: Paid volunteer opportunities and regular DEI celebrations to foster a strong sense of community and collaboration.
• Impact: The chance to make a real, measurable impact at a mission-driven, fast-growing company poised for major expansion.

We encourage you to apply

Even if you don’t meet every single qualification, we’d still love to hear from you. We value passion, curiosity, and a commitment to learning as much as experience. We celebrate diverse perspectives and strive to create an inclusive environment for all our Associates.

Work Authorization

Rue Gilt Groupe requires all applicants to be currently authorized to work in the United States on a full-time basis. This position is not eligible for visa sponsorship now or in the future . Rue Gilt Groupe is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated.

The above statements are intended to describe the general nature and level of work being performed by the employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the employee(s) assigned to this job. Rue Gilt Groupe reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job positions or assign additional job responsibilities within your general skill set or capabilities. Rue Gilt Groupe is proud to be an Equal Opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

ABOUT US:

Ready for the most memorable – and stylish – experience of your professional career? Then join us at Rue Gilt Groupe. Combining three complementary brands, Rue La La, Gilt, and Shop Simon, we are the premier off-price e-commerce portfolio company.

Our model defined the online treasure hunt through its daily sale events allowing our customers to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail. We believe in fashion for all, sparking delight through daily discovery and shopping as an occasion to celebrate! World-class merchandising, technology and marketing bring our shopping experience to life, and we hire world-class people to do it. Living our values and being empowered, tenacious, passionate, collaborative, innovative, and kind is something we strive for every single day. We meet over coffee and brainstorm new ways to spark delight for our members. Volunteer on- and off-hours together. Plan some serious surprises for our coworkers, because nothing ignites innovation like a breakfast cereal buffet or an afternoon slice of cake.

And we don't hesitate to use our associate discount – after all, we're as enthusiastic about style as our customers. The way we work? It's so much more than what happens between the weekends. It empowers us to think, create, and innovate, so we can deliver the first-rate experience today's customer’s demand.

Rue Gilt Groupe GDPR/CCPA Pre-Collection Notice for Job Applications: We collect personal information (PI) from you in connection with your application for employment with Rue Gilt Groupe, including identifiers, contact information, employment and education history, and related information. We use this PI for purposes related to evaluating your application and potential employment. Depending on your location, you may have rights under GDPR or U.S. state privacy laws. For additional details or if you have questions, please see our GDPR Applicant Privacy Notice and CCPA Applicant Privacy Noticeor contact us at View email address on aiapply.co.