Director of Sales

Job Description

Job Description

About Arvum Senior Living

At Arvum Senior Living, we proudly serve seniors through Assisted Living and Memory Care communities across eight states throughout the Gulf Coast and Midwest regions. Guided by our Pillars of Excellence, Arvum creates purpose-driven communities where residents receive compassionate care and Team Members experience meaningful careers, strong culture, and opportunities for continued growth.

As part of one of the largest senior living organizations in the country, Arvum communities have earned Great Place to Work® certifications from 2022–2026. We are committed to investing in our people through leadership development, training, and career advancement opportunities that empower our Team Members to thrive personally and professionally.

Position Summary

The Director of Sales (DOS) is responsible for leading the community’s sales and occupancy growth strategy through direct selling, relationship development, and strategic lead management. This role serves as the driving force behind census development by building meaningful relationships with prospective residents, families, and referral partners while guiding leads through the decision-making process.

The ideal candidate is a motivated, competitive, and relationship-focused sales professional who thrives in a performance-driven environment. The DOS must be highly organized, goal-oriented, and energized by achieving occupancy targets, driving revenue growth, and creating urgency that leads to move-ins.

This is a true pay-for-performance role designed for a sales leader who takes ownership of results, embraces accountability, and is motivated by uncapped earning potential tied directly to occupancy growth and sales success.

Essential Duties and Responsibilities

Sales & Occupancy Growth

• Manage the full sales cycle from initial inquiry through move-in.
• Respond to and manage all leads generated through advertising, outreach, referrals, networking, and community engagement efforts.
• Build strong relationships with prospective residents and families through consistent communication and follow-up.
• Execute all aspects of the community sales process including discovery, overcoming objections, relationship building, and closing techniques.
• Conduct professional and emotionally engaging community tours that inspire confidence and urgency.
• Maintain accurate lead tracking and sales activity documentation within the CRM system.
• Pull and analyze sales reports including lead volume, conversion metrics, occupancy trends, and move-in activity.
• Collaborate with the Executive Director and operational leaders to develop occupancy strategies and achieve census goals.
• Conduct weekly strategy meetings with leadership regarding occupancy performance and sales opportunities.
• Maintain tour readiness and ensure model rooms and common areas present well for prospective residents and families.
• Plan and execute community sales events designed to generate qualified leads and increase visibility.

Market Awareness & Revenue Optimization

• Conduct competitive market analysis and maintain awareness of local senior living trends and competitor activity.
• Identify opportunities to improve occupancy, lead generation, and conversion performance.
• Utilize pricing strategies, incentives, and inventory management tools to maximize revenue and occupancy growth.
• Analyze sales metrics and provide recommendations to improve business operations and community performance.
• Maintain strong understanding of the local market and referral landscape.

External Business Development

• Develop and maintain strong referral relationships with hospitals, physicians, rehab facilities, skilled nursing communities, home health agencies, and local organizations.
• Conduct regular outreach efforts to expand professional referral networks.
• Plan and execute presentations, networking opportunities, and community outreach initiatives.
• Properly document referral development efforts and networking activities within the CRM system.

Resident Move-In Coordination

• Guide residents and families through the move-in process with professionalism and urgency.
• Review and facilitate completion of move-in documentation and required paperwork.
• Coordinate resident assessments with the clinical team.
• Partner with the Executive Director, Business Office Manager, and Director of Health & Wellness to ensure smooth resident transitions and regulatory compliance.
• Ensure all move-in documentation is completed accurately and timely prior to move-in date.

Leadership & Professionalism

• Participate actively in leadership meetings, trainings, and community initiatives.
• Maintain professionalism, integrity, and strong representation of the Arvum Senior Living brand.
• Stay current on senior living industry trends, sales strategies, and professional development opportunities.
• Support a culture of accountability, collaboration, and performance excellence.
• Perform additional duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred.
• Minimum of two (2) years of sales or marketing experience in senior living preferred.
• Proven ability to build relationships and convert leads into move-ins.
• Experience working within CRM systems and managing sales pipelines.
• Strong communication, presentation, and organizational skills.
• Proficient in Microsoft Office including Word, Excel, Outlook, and PowerPoint.
• Ability to work independently while managing multiple priorities in a fast-paced environment.
• Strong sense of urgency, accountability, and customer service.

Compensation Summary

Arvum Senior Living is a performance-driven organization, and the Director of Sales role is designed for a motivated sales professional who thrives in a results-based environment.

Base Compensation

A competitive base salary that provides stability while leading occupancy growth initiatives and sales strategy for the community.

Incentive & Commission Structure

This is a true pay-for-performance role. Directors of Sales have the opportunity to significantly increase their earnings through uncapped commission and bonus opportunities tied directly to occupancy growth, move-ins, and sales performance.

Ideal Candidate Profile

We are seeking a sales leader who is:

• Competitive and goal-oriented
• Motivated by results and accountability
• Passionate about relationship-building and closing sales
• Energized by occupancy growth and performance metrics
• Driven to maximize earning potential through strong execution and consistency

High-performing Directors of Sales regularly exceed expected earnings through sustained sales success and occupancy growth.

Benefits

Eligible Team Members are offered a comprehensive benefits package including:

• Medical, Dental, and Vision Insurance
• Life and Disability Insurance
• Paid Time Off and Paid Holidays
• 401(k) with Company Match
• Employee Assistance Program
• Professional Development Opportunities
• Accident Insurance Policies

Thank you for your interest in Arvum Senior Living careers. If you have questions regarding this opportunity, please contact the community directly.

No agencies, please. We do not accept unsolicited resumes from agencies under any circumstances. Agencies should not direct inquiries or resumes to hiring managers.

EOE D/V