Freelance Digital Strategist
MSLGROUP
Freelance Digital / Engagement Strategy Opportunities – Publicis Health
Publicis Health is expanding its network of freelance Digital and Engagement Strategists to support healthcare and pharmaceutical clients across our agency network. These roles sit at the intersection of digital experience, audience behavior, and omnichannel orchestration—helping teams plan, optimize, and measure work across HCP, DTC, and patient journeys.
We're looking for freelance strategists with a strong foundation in pharma marketing—and the ability to connect data, insight, and digital storytelling into clear, actionable engagement plans. You may have held titles like:
- Digital Strategist
- Engagement Strategist
- Experience Strategist
- Director, Engagement Strategy
Freelance Digital/Engagement Strategists play a critical role across both pre-launch and in-market brand needs. Projects may include:
- Omnichannel engagement strategy and sequencing
- Channel mapping and journey design (HCP, DTC, payer, patient)
- KPI frameworks, measurement, and optimization plans
- Content ecosystem development
- Digital experience and UX recommendations
- Partnering with creative, media, and data teams to shape activation
Therapeutic areas vary widely, and project durations range from rapid-turn work to multi-month engagements.
If you're a pharma-savvy digital or engagement strategist who loves translating data and audience behavior into smart, impactful plans, we'd love to connect.
Vacancy posted 2 days ago
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