Business Development Manager - Franchise Channel

Overview

We’re looking for a highly driven Business Development Manager to lead the acquisition of new franchisor channels and expand our portfolio of franchise brands.

This role sits at the center of our growth strategy—identifying and closing franchisor relationships that unlock access to entire networks of franchisees. You’ll combine outbound sales, relationship building, and hands-on marketing execution to create and convert opportunities.

This is a “full-stack” business development role: part hunter, part relationship manager, and part growth operator.

Key Responsibilities

What You’ll Do

New Franchisor Acquisition

• Identify, target, and engage franchise brands that align with our ideal channel profile
• Execute outbound prospecting via email, LinkedIn, phone, and industry events
• Own the full sales cycle—from initial outreach through brand close and onboarding
• Build and maintain a strong pipeline of franchisor opportunities

CRM & Growth Execution

• Own and manage CMR records and activities
• Build and execute targeted email campaigns for franchisor outreach
• Develop lead generation workflows, sequences, and automation
• Track, analyze, and optimize campaign and pipeline performance
• Maintain clean, accurate data and reporting within CRM

Referral & Channel Relationships

• Develop and manage relationships with consultants, brokers, and industry channels
• Create consistent inbound opportunities through referral channels
• Nurture and expand brand relationships into long-term growth drivers

Events, Conferences & Travel

• Represent the company at industry conferences and franchise events
• Actively network, generate leads, and schedule meetings with franchisor prospects
• Travel regularly to attend events, build relationships, and close deals in person
• Own pre- and post-event outreach strategies to maximize ROI

Relationship Management

• Build trust with franchisor executives and leadership teams
• Clearly communicate our value and how we support franchisee success
• Partner with internal teams to ensure smooth onboarding and long-term success

What We’re Looking For

• 4–7+ years in business development or B2B sales in the franchise industry 
• Experience in franchising, multi-location businesses, or SaaS
• Strong experience using HubSpot (or similar CRM) for outreach, campaigns, and pipeline management
• Proven ability to prospect, generate leads, and close deals independently
• Experience running email campaigns and outbound sequences
• Comfortable attending and working conferences/events as a core part of the role
• Excellent communication skills, especially with senior stakeholders
• Highly self-motivated, organized, and execution-focused

Bonus:

• Existing network within the franchise ecosystem
• Experience managing referral or channel relationships

What Success Looks Like

• Consistent acquisition of new franchisor channels
• A predictable, well-managed pipeline in CRM
• High-performing outbound campaigns generating qualified opportunities
• Strong ROI from conferences and industry events
• A growing network of referral channels driving inbound leads

Why This Role Matters

Each franchisor brand unlocks access to an entire network of franchisees—making this one of the highest-leverage growth roles in the company. Your ability to build, manage, and convert this pipeline directly drives company expansion.

Work Environment

This is a fully-remote position that requires a professional work environment and consistent availability during standard business hours. The Business Development Manager must maintain a workspace conducive to managing teams, collaborating with leadership, and delivering high-quality service to clients.  

Starting salary $80,000 plus commission