Product Marketing Manager

POSITION SUMMARY The Product Marketing Manager - Cardiac Surgery is responsible for marketing and lifecycle management of Concomitant Surgical Ablation products. The role leads cross‑functional collaboration to develop and execute data‑driven marketing strategies, support new product and clinical program expansion, and optimize full product lifecycle performance. The Product Marketing Manager partners closely with Sales, R&D, Clinical Affairs, Regulatory, Quality, Operations, and Finance to ensure effective commercialization, compliance, and sustained growth. This individual serves as a key voice of the customer and business leader, influencing strategy, representing Product Marketing on cross‑functional teams, and driving innovative solutions to complex challenges across the franchise. This role requires mastery‑level market and clinical knowledge, including active engagement in surgical cases with sales partners to deeply understand therapy adoption, clinical workflows, and customer needs. ESSENTIAL FUNCTIONS OF THE POSITION Develop deep expertise in target markets, clinical applications, and therapy adoption; attend surgical cases to gather insights and strengthen clinical credibility Build and manage relationships with physicians, clinicians, hospitals, and KOLs; lead voice‑of‑customer efforts and integrate insights into strategies Contribute to franchise strategy and execute product roadmap initiatives, including go‑to‑market plans, segmentation, positioning, and patient‑focused messaging Lead execution of marketing programs across channels (education, tradeshows, digital, social) and align closely with field sales to drive adoption Own lifecycle management of assigned products, coordinating cross‑functional efforts across R&D, Clinical, Regulatory, Quality, and Operations Support successful product and data launches, ongoing commercialization, and pipeline development Leverage data and analytics to guide strategy, measure performance, inform decisions, and influence stakeholders Monitor competitive landscape and translate insights into actionable business strategies Ensure all marketing activities comply with regulatory and quality standards; support review and approval processes Solve complex business challenges, drive innovation, and implement process improvements across functions Contribute to long‑term portfolio and strategic planning efforts Lead and influence cross‑functional teams; represent Product Marketing to drive alignment and results Execute core marketing operations, including content updates, internal communications, and digital assets Support sales training, onboarding, and product launch readiness ADDITIONAL ESSENTIAL FUNCTIONS OF THE POSITION Regular and predictable work performance Ability to work under fast‑paced conditions Ability to make decisions and use good judgement Ability to prioritize various duties and multitask as required Ability to successfully work with others Additional duties as assigned BASIC QUALIFICATIONS Bachelor's degree in marketing, biomedical engineering, or a related field Minimum of five to eight years successful sales/marketing or related experience Ability to influence cross‑functional teams without formal authority, such as engineering teams Builds and nurtures relationships internally and with external customers Analytical and strategic, effective technical writer, and strong moderator/presenter Hands‑on and able to manage multiple deadlines in a fast‑paced environment Ability to travel 20‑35% domestic PREFERRED QUALIFICATIONS MBA or advanced degree Medical device experience, especially cardiac surgery or cardiovascular Clinical experience in acute or outpatient setting Experience with international organizations and customers OTHER REQUIREMENTS Ability to regularly walk, sit, or stand as needed Ability to occasionally bend and push/pull as needed Ability to pass pre‑employment drug screen and background check COMPENSATION $112,000 - $150,000 USD BENEFITS AtriCure offers a comprehensive benefits package to U.S. employees and their families, including medical and dental coverage beginning on day one, 401(k) with company match, 30 days of paid parental leave, volunteer time off, pet insurance, and access to on‑site fitness and cafeteria facilities. For a complete list of benefits, visit EEO STATEMENT AtriCure participates in the federal E‑Verify program to confirm the identity of and employment authorization of all newly hired employees. AtriCure is an Equal Employment Opportunity/Affirmative Action employer and provides a drug‑free workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national or ethnic origin, age, protected veteran status, status as an individual with disability, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law(s). #J-18808-Ljbffr