Senior Consumer Insights Analyst - Ninja

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

We’re seeking an exceptional Sr Consumer Insights Analyst to join our high-performance team and make a massive impact. You’ll play a critical role in ensuring the consumer’s voice is at the center of every decision and be the driving force behind innovations that shape the future of our industry.

At SharkNinja you’ll not only work on products that revolutionize households but also grow in a culture of high performance and innovation. Your insights will directly shape the future of our products, ensuring the consumer always comes first. If you’re ready to lead with confidence, influence at the highest levels, and make a difference every single day, we’d love to hear from you.

Essential Functions

· Serve as a consumer insights lead within cross-functional teams, connecting consumer and market intelligence to product development priorities and go-to-market strategy.

· Own the full research lifecycle; from designing discussion guides and surveys to moderating sessions, analyzing data, and delivering clear, actionable findings within budget.

· Surface latent needs and unmet pain points, translating consumer feedback into specific innovation and product improvement recommendations.

· Define the right methodology for each research challenge, selecting and managing external partners to deliver high-quality, efficient execution.

· Synthesize quantitative and qualitative inputs into strategic narratives that advance decision-making across product and marketing teams.

· Operate with a high degree of autonomy, managing multiple workstreams simultaneously and delivering with minimal direction.

Desired Skills and Experience

· Methodological Depth: Strong command of qual and quant methods, with the judgment to match the right approach to the business question.

· Insight Synthesis: Ability to move beyond data reporting, connecting findings across sources into a clear, compelling point of view.

· Strategic Orientation: Thinks beyond the ask; proactively identifies what the business needs to know, not just what was requested.

· Early-Stage Instinct: Comfortable operating in ambiguity, with experience shaping product direction in early development phases.

· Communication Clarity: Presents insights with confidence and concision to cross-functional partners and senior stakeholders.

· Executional Rigor: Manages timelines, vendors, and deliverables end-to-end without dropping quality.

· Adaptability: Thrives in a fast-paced environment where priorities shift and resourcefulness is a competitive advantage.

Qualifications

· Bachelor's degree in Marketing, Psychology, Consumer Behavior, or a relevant quantitative field.

· 4–7 years of consumer research experience; CPG or consumer electronics industry experience preferred.

· Proven expertise across core methodologies including Concept Testing, TURF, Pricing Sensitivity, Packaging Evaluation, and Segmentation.

· Hands-on experience moderating focus groups and conducting one-on-one interviews.

· Familiarity with IHUTs and in-home or in-store research environments.

· Experience managing research vendors and agency partners.

· Willingness to be in-office 3 days per week to foster collaboration and cross-functional impact

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range

$74,100—$110,000 USD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at View email address on us.fitly.work