Website Optimization Manager

This range is provided by 24 Seven Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $85,000.00/yr - $110,000.00/yr We’re looking for a Digital CRO & Personalization Manager to lead optimization efforts across our ecommerce and wholesale platforms. This is an exciting opportunity for a data-driven marketer with a strong passion for A/B testing, conversion rate optimization (CRO), and personalization. You’ll play a key role in enhancing the user experience, driving engagement, and maximizing conversion through continuous experimentation and strategic insights. Key Responsibilities Conversion Rate Optimization & A/B Testing Own and execute the CRO roadmap, fostering a data-driven culture of continuous testing and experimentation across ecommerce and wholesale websites. Analyze user behavior to uncover friction points and optimize key areas of the site including landing pages, checkout flows, and navigation to improve performance and engagement. Build and maintain a long-term personalization testing roadmap aligned with business goals. Act as the in-house expert on testing methodologies and personalization strategies, supporting cross-functional teams including marketing, merchandising, creative, and development. Lead personalization initiatives across ecommerce, wholesale, email, and paid media using platforms such as Dynamic Yield and AI-driven recommendation engines. Collaborate with internal teams to ensure alignment between personalization, content performance, and conversion path optimization. Performance Analysis & Reporting Translate A/B test results and analytics into actionable insights and long-term strategies that drive growth. Continuously evaluate site data to identify new CRO opportunities and measure the effectiveness of ongoing optimizations. Conduct competitive research and trend analysis to uncover emerging best practices and new approaches to personalization. Qualifications 5+ years of experience in CRO, personalization, and A/B testing, with a strong background in ecommerce. Extensive experience with Dynamic Yield or comparable personalization/testing platforms. Proven ability to partner with development teams to implement testing strategies and troubleshoot technical challenges. Deep understanding of user experience design and customer journey optimization. Expertise in optimizing key conversion points such as landing pages, mobile UX, and checkout flows. Strong analytical skills with proficiency in tools like Google Analytics, Dynamic Yield, and other testing platforms. Background in hypothesis-driven experimentation and data storytelling. Experience with HTML and CSS is a plus. Strong project management skills and the ability to work independently. Apparel or retail merchandising experience preferred. Exceptional attention to detail and organizational skills. Seniority level Seniority level Associate Employment type Employment type Full-time Job function Job function Marketing and Other Industries Retail Apparel and Fashion and Personal Care Product Manufacturing Referrals increase your chances of interviewing at 24 Seven Talent by 2x Get notified about new Optimization Manager jobs in Costa Mesa, CA . Sr. Associate Manager, Profit Optimization Vans: Manager, Consumer Insights & Analytics Corona, CA $75,000.00-$100,000.00 2 months ago Brea, CA $85,000.00-$157,900.00 3 weeks ago Santa Fe Springs, CA $125,000.00-$135,000.00 5 days ago Manager, Performance Strategy - Los Angeles Region Consumer Insights & Media Analytics Manager Manager, Strategic Operations and Initiatives Director, Business Intelligence ($186,900.00-$230,100.00) Orange County, CA $100,000.00-$115,000.00 2 months ago Manager, Performance Strategy - Los Angeles Region Orange County, CA $187,000.00-$235,000.00 4 days ago Cost Optimization Manager (Beverage Manufacturing) Santa Ana, CA $86,950.00-$140,000.00 5 months ago Manager, Strategic Operations and Initiatives Newport Beach, CA $85,000.00-$100,000.00 3 weeks ago Orange County, CA $83,820.00-$139,700.00 2 weeks ago Manager of Care Delivery Operations, Healthcare We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr