Sr. Web Analyst Manager

Sr. Web Analyst Manager

This is a contract-to-hire (C2H) position, and we offer payment options of W2/1099 and C2C per hour. The interview process will be initiated as soon as possible.

Location: Memphis, TN Onsite | Must be in Memphis or relocation

Salary: $Base + 20% bonus

Position Summary: The Digital Experience group is seeking a Senior Web Analyst Manager to join our team. This highly collaborative role will help client enhance our B2B and B2C offerings with a customer-first approach in digital through the delivery of best-in-class mobile and online experiences.

Role and Responsibilities:

• Working as a strategic business partner to cross-functional teams, this position will leverage your ability to manage a team of analysts to quickly gain insights from quantitative and qualitative data understand customers' needs, and engagement opportunities, track key performance indicators (KPI) and assimilate industry trends to support insights-driven business decisions.
• The ideal candidate is able to translate the voice of the customer into key insights collaborating with multiple business partners sometimes with competing priorities. This individual will have autonomy and will have responsibility for site analytics serving as a key component of the online strategy, marketing, merchandising, and analytics teams.
• As a strategic lead for both our B2B and B2C channels, you will manage a team to perform exploratory data analysis to identify product trends, traffic engagement opportunities, monitor customer experience (CX) performance and the customer journey (path-to-purchase, attribution, bounce rate), run conversion analysis (e.g. Checkout waterfall, null searches, abandonment) and make recommendations to effectively support our strategic digital initiatives.
• This role requires a deep understanding of digital marketing and analytics coupled with advanced business acumen to connect the necessary datapoints and transform them into actionable insights.
• The Senior Web Analyst Manager will also be responsible for B2B and B2C KPIs that enable the business. Independent judgment, strong organization and troubleshooting skills, knowledge of web analytics, strong financial analysis, and a clear understanding of the company's business model and associated business rules are keys to being successful.

Position Skills and Requirements:

• 5-7 years of analytical experience minimum
• High level of experience in measuring and analyzing online marketing campaigns including: Natural and Paid Search, Email, Affiliate, Display and Social
• SQL experience using tools such as SAS, Google BigQuery, etc.
• Adobe Analytics and/or CJA experience.
• AEM and CDP experience
• Proficient in Microsoft Office and Advanced skills in MS Excel
• Knowledge of third-party marketing and advertising platforms (Facebook, LinkedIn, Twitter, GA4, GTM, Launch)
• Experience with CRM/Marketing Automation solutions
• Strong communication, interpersonal and organizational skills.
• Strong understanding of e-commerce, web analytics, and statistics.

Job Responsibilities:

• Manages all aspects of digital analytics and visualization tools ( Adobe, ComScore, SAS, Power BI, Tableau, APT, etc.) used to analyze sales trends, customer journey, category performance, segmentation analyses, click path analyses, customer analyses, online marketing analyses, and a variety of tests
• Manages team to ensure proper tracking, tagging requirement, and reporting of digital data in alignment with global company tagging standards and policies.
• SME for digital marketing reporting including SEO, SEM, social, email, etc.
• Leverage multiple technologies and data sources to deliver cohesive insights to cross-functional partners ( Merchandising, Marketing, and Digital Product Owners ) on campaign analytics, marketing mix modeling, multitouch attribution and deep-dives to uncover high-impact opportunities.
• Manages site usability along with engagement of digital marketing campaigns, and present actionable insights and recommendations based on data results and best practices
• Translate complex questions into clear and actionable analysis plans for the team
• Ability to anticipate stakeholders' needs and recognize the opportunity to provide proactive insights to build tight thought partnership.
• Presentation of findings, including recommendations to key stakeholders and leadership
• Conducts financial analysis of all aspects of the E-Commerce business, including B2B and B2C.
• Measures performance of new functionality after release.
• Plans and forecasts sales and online site promotions
• Designs and implements process and operational policies.

Supervisory Responsibility: Team of 5 analysts which are split between transactional and customer behavior analytics.