Principal Associate, Content Manager
$109.9k - $125.4kCapital One Financial Corp
Principal Associate, Content Manager
Capital One Auto is seeking a high-impact, hands-on Principal Associate, Content Manager to lead the strategy, creation, and optimization of multi-media content for our Dealer audience. In this role, you will be the primary architect of our B2B automotive content strategy. You are someone who can pivot seamlessly between hands-on development of high-value content and management of external agency partners. You will play a critical role in driving brand awareness and engagement across the dealer journey through always-on, multi-media content creation. You will be tasked with building an integrated, omnichannel strategy and roadmap that helps dealerships navigate the evolving automotive landscape. Key Responsibilities- Independently lead the strategy, creation, and execution of multi-media content, ensuring a consistent and on-brand voice that speaks to automotive professionals.
- Write, edit, and produce high-impact content across various communication channels, such as blogs, how-to guides, articles, e-books, videos, industry reports, webinars, and more - seamlessly navigating workflow from creation to publication to ongoing optimization.
- Partner with internal SEO/GEO experts to ensure content is discoverable and ranks for high-intent Dealer searches.
- Autonomously build and maintain the editorial calendar, aligning content themes with product updates, industry trends, and business goals.
- Proactively drive the brand's visual identity by leading the creation of compelling graphics, engaging short-form video, and high-quality photography that elevates our digital storytelling and connects with our audience.
- You have a deep understanding of the automotive industry and can confidently speak the language of automotive dealers.
- You excel in multi-media communications; you can craft compelling copy that resonates with automotive professionals and guide the visual execution (graphics, video, photography) needed to bring those stories to life.
- You are comfortable working as a solo contributor, managing your own roadmap, deadlines, and workstreams with meticulous attention to detail.
- You are data-informed and outcome-driven; you regularly look at content performance metrics to understand what resonates with dealers and use those insights to optimize future strategy.
- You have an enthusiasm for AI-integrated workstreams and a strong grasp of modern SEO and AI-search discovery principles.
- You know how to get the best work out of an agency by providing sharp creative briefs and qualitative feedback, ensuring all outsourced work meets Capital One's high standards.
- Bachelor's Degree or military experience.
- At least 5 years of experience focused on developing and managing content workflow and editorial production.
- Bachelor's Degree in journalism, communications or related field.
- 3+ years of experience in a marketing or communications department for a Fortune 500 company or within an advertising/marketing agency.
- 2+ years of experience with automotive B2B marketing, automotive media or agencies, automotive lending providers, or automotive SaaS providers.
- 3+ years of experience managing external vendors or creative agencies.
- 3+ years of experience with Content Management Systems (CMS) and modern visual creation/editing tools
Vacancy posted 1 day ago
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