Director, Growth Marketing

Role Description

Circle Medical is a fast-growing telehealth primary care practice on a mission to make high-quality, whole-person care accessible to everyone. We operate at the intersection of technology and clinical excellence, serving patients across the United States through a seamless app-first experience.

We are looking for a Director of Growth Marketing to lead our growth strategy at a pivotal moment in the company’s trajectory. This is a senior, high-ownership role for a marketing leader who thinks in systems, executes with precision, and knows how to build durable, trust-led brands in regulated healthcare environments.

You will be accountable for both near-term acquisition performance and long-term brand equity. You will work closely with product, clinical, and operations leadership to align the patient experience with the promise we make in the market.

What you will own

• Lead and manage the team responsible for Circle Medical's consumer marketing strategy across email, SMS/phone-based outreach, web, social, and paid channels.
• Drive awareness of Circle Medical's primary care and specialty services, converting prospective patients into booked appointments, and increasing engagement and retention among existing patients.
• Develop and execute a comprehensive consumer paid advertising strategy.
• Partner with Analytics on building monitoring and tracking mechanisms for continuous campaign refinement to maximize ROI across patient acquisition and retention channels.
• Ensure a seamless, consistent, and cohesive patient experience across all consumer-facing touchpoints, from first awareness through ongoing care.
• Maintain brand voice that is warm, clear, and trustworthy in alignment with Circle Medical's patient-first identity.
• Continuously refine messaging across all lifecycle communications as Circle Medical expands its service lines, adds new care programs, and enters new markets.
• Collaborate with Product on the quarterly experimentation roadmap and deployment of various experiments to improve KPIs including appointment booking rates, patient activation, and retention.
• Rapidly scale positive results for maximum impact.
• Collaborate cross-functionally with Legal, Compliance, Product, Engineering, Clinical Excellence, Operations, Finance, and Patient Support to ensure marketing strategies align with regulatory requirements, clinical standards, and business objectives.
• Analyze performance metrics to refine and optimize strategies, deriving actionable insights from data to drive decisions on channel mix, messaging, and targeting.
• Monitor telemedicine industry trends, competitive activity, and healthcare regulatory shifts to identify growth opportunities and make strategic pivots as needed.
• Have full P&L ownership of Growth Marketing budget.

Qualifications

• Familiarity with insurance-based healthcare models, RCM, or payer marketing.
• Experience with measurement-based care, outcomes marketing, or clinical quality reporting.
• Comfort with HIPAA-compliant marketing practices and healthcare advertising restrictions.
• Familiar with insurance plans and RCM.

Benefits

• Paid Time Off: Flexible vacation, sick leave, and 12 statutory holidays.
• Health & Insurance: Medical, Dental, Vision, Disability, and Life insurance.
• Wellness: Mental health programs and an Employee Assistance Program (EAP).
• Retirement: RRSP/401(k) program with company match.
• Development: Annual reimbursement for eligible training and professional programs.

Company Description