Talent Manager
Humour Me
About The Job We are seeking a driven and experienced talent manager to join our business team. This person would be responsible for strategically lead the influencer management campaigns based out of New Delhi. Roles & Responsibilities Create and implement a comprehensive and forward-thinking influencer marketing strategy aimed at enhancing brand awareness, engagement, and conversions based on the brand’s brief. Identify, assess, and cultivate relationships with pertinent creators and KOLs (Key Opinion Leaders) across diverse platforms like Instagram, YouTube, LinkedIn, X and others. Negotiate costs and oversee contracts with creators, ensuring that collaborations align with the brand’s marketing objectives and budgetary considerations. Collaborate with creators to develop imaginative content that strategically aligns with the brand's values, tone of voice and marketing objectives. Coordinate with internal stakeholders, including creative, account management, art and production teams, to seamlessly integrate influencer/creator activities into our clients’ overall marketing plans. Evaluate and report on the performance of all influencer marketing campaigns, assessing their return on investment (ROI) and key performance indicators (KPIs). Stay abreast with emerging trends, technologies, and category specific influencers/creators/KOLs (Key Opinion Leaders) within the categories of work our clients/brands operate in. Requirements Experience: 4+ years of experience working in the influencer marketing industry. Must have: Have managed mid to large-size creator campaigns. Has relationships with Cat A, B, C creators in the industry (including new and upcoming trending creators). Have the ability to scout for new creators and onboard creators within a category. Have worked with celebrities for end-to-end talent management and understand complexities that go with it. Proof of having successfully managed the P&L for the project and assignments you were leading. Knowledge of how the top social media platforms operate e.g.. Instagram, Youtube, etc. #J-18808-Ljbffr
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