Marketing Manager

Job Title

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Major Duties And Responsibilities

Works closely with MWR program managers to develop strategic marketing plans that effectively promote MWR facilities, programs and services with the goal of maximizing patron utilization and revenue. Evaluates the effectiveness of marketing plans, strategies and communication programs as determined by customer's response and overall success of programs.

Oversees the production of graphic art material used to promote MWR events and activities. Projects include (print and digital) brochures, flyers, menus, posters, logo designs, magazine/newspaper ad designs, table tents, newsletters, business cards, and other projects as requested. Tracks and maintains a log of all marketing requests.

Ensures design, composition, printing and distribution of marketing material are accomplished in compliance with branding guidelines and in a timely manner.

Develops an effective communications strategy by establishing and maintaining (digital and print) information stations in high traffic locations. Ensures information stations are maintained in working order and with up-to-date information.

Performs first level managerial duties, which include directing specific task and job assignments, training, etc.

Orders and maintains marketing supplies. Follows-up on purchasing requests and estimated delivery dates to ensure service breakdowns do not occur. Collects and organizes internal information and utilizes it to estimate future supply needs.

Maintains fixed assets and minor property inventory and ensures that all equipment is properly maintained.

Responsible for taking program and event photos and utilizing them in marketing to attract our target audience.

Provides visibility and dissemination of information for all MWR programs through written communications, presentations, speeches, military messages, press releases, and other means available. Coordinates efforts with public Affairs Officer (PAO), military commands, support agencies, and regional marketing department to ensure M WR receives the widest possible coverage.

Works with regional marketing department to ensure all requirements set forth are met. Meets all deadlines and timelines and participates in conference calls and training mandated by the regional marketing department.

Responsible for designing, implementing, and maintaining the MWR website/app as well as other social interactive application sites. Creates graphics and other multimedia files as necessary for integration the website and other social interactive sites. Updates all electronic media, not limited to the website, social media, and digital signage system.

Ensures compliance to standard operating procedures (SOPs) for social and electronic media under Navy guidelines and policies.

Responsible for management of the commercial sponsorship program to include, but not limited to, matching events with potential sponsors, determining opportunities for sponsors, sponsorship and advertising solicitations, sponsorship agreement preparation, etc. Responsible for maintaining accounts, record keeping, and follow-up communications with sponsors and advertisers.

Develops sponsorship proposal packages and negotiates best terms. Tracks agreements, ensuring they are reviewed by legal counsel and signed by designated authority.

Works closely with the regional marketing department to develop advertising and commercial sponsorship rate sheets. Tracks sponsorship considerations and advertising placement to ensure contractual compliance. Develops after-action reports of sponsored events and proof of performance for advertising sales.

Provides visibility for MWR and disseminates information by making presentations to individuals or groups regarding MWR facilities, services, programs and special events available for commercial sponsorships.

Establishes and maintains liaison with existing and potential sponsors, clubs, recreation program managers, key staff personnel, commands or groups to gather information pertinent to facility programs, services and events in an effort to solicit sponsorship and participation.