Strategic Marketing Manager, Data Centers

Strategic Marketing Manager, Data Centers Salary: $142,500 to $228,000 annually, eligible for a short-term incentive plan/annual bonus. Location: United States, Massachusetts (Hybrid out of the Cary, NC office or full-remote in the United States). At ABB, we help industries run leaner and cleaner, and every person here makes that happen. You will be empowered to lead, supported to grow, and proud of the impact we create together. Reporting to: Industries and Channel Marketing Manager. Your role and responsibilities: As a Strategic Marketing Manager, Data Center, you will lead market‑driven growth initiatives for the U.S. Data Center market. This role is responsible for defining and activating strategic marketing programs aligned with ABB Electrification’s strategy, positioning ABB as a trusted technology partner. This is a cross‑functional role working closely with commercial, product, marketing, strategy, and external industry stakeholders. Success in this role requires market insight, strategic thinking, and the ability to translate business strategy into impactful marketing execution and storytelling. Key Responsibilities Strategic marketing leadership – Develop segment‑specific strategies for the U.S. data center market, translating long‑term business priorities into clear go‑to‑market plans and measurable campaign objectives. Market and competitive intelligence – Deliver data‑driven insights on customer needs, technology trends, regulatory factors, and competitor activity to guide strategic decisions and identify emerging opportunities. Integrated marketing execution – Lead cross‑functional campaign planning and activation, ensuring consistent messaging, strong value propositions, and alignment across digital, events, content, and partner channels. Industry engagement and thought leadership – Elevate ABB’s presence in the data center ecosystem through industry participation, speaking engagements, and thought‑leadership initiatives that strengthen brand positioning. Qualifications Bachelor’s degree in Business, Marketing, Engineering, or a related field and 12+ years of experience in electrification, power, digital infrastructure, or related industries, including experience in marketing, product management, or sales; or a Master’s degree with 10+ years of relevant experience. Experience in the data center or digital infrastructure market (hyperscale, colocation, enterprise, or mission‑critical facilities), specifically within the U.S. market. Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution. Demonstrated ability to work effectively across multiple functions and influence without direct authority. Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility. Strong analytical, communication, and executive‑level presentation skills. Ability to travel up to 30% within the U.S. Benefits Summary Comprehensive medical, dental, vision, and life insurance plans. Short‑term and long‑term disability coverage. 401(k) savings plan with company contributions and employee stock acquisition plan. Paid holidays, vacation, and parental leave. Employee assistance program and health advocate resources. Employee discount program. Equal Employment Opportunity – ABB is an Equal Employment Opportunity and affirmative action employer for protected veterans and individuals with disabilities. All qualified applicants will receive consideration for employment without regard to their sex, marital status, citizenship, age, race and ethnicity, or any other characteristic protected by federal and state law. For more information regarding your EEO rights, please visit Ready to Make an Impact? Apply today or visit to learn more about the impact of our solutions across the globe. #J-18808-Ljbffr ABB Inc.