Digital Marketing Consultant

Digital Marketing Consultant

Since 2003, Entrata has evolved from a visionary, student-led startup into a global leader in AI-driven property management technology. Today, we power the industry's most essential operating system, serving owners and residents worldwide through a comprehensive suite of intelligent leasing, payment, and communication tools powered by cutting-edge AI. With a proven track record of sustained growth and a global team of more than 2,200 employees, we offer the rare combination of established stability and high-velocity innovation. Recognized by the Silicon Slopes Hall of Fame and the Utah Business Fast 50, Entrata fosters a culture of radical transparency and entrepreneurial energy. At Entrata, we create an environment where different perspectives are valued and respected. Those perspectives challenge assumptions, strengthen our decisions, and raise the bar as we reshape the global living experience through AI-powered solutions.

The Digital Marketing Consultant (DMC) is responsible for independently managing and executing digital marketing strategies for Entrata clients. This role combines client consultation, strategic planning, execution of marketing campaigns, and performance reporting. The DMC develops deep knowledge of client needs and industry trends to deliver impactful marketing solutions. Collaborating with internal teams and mentoring junior consultants, the DMC ensures each initiative aligns with Entrata's standards and drives measurable success for clients in the multifamily housing industry.

Responsibilities:

• Own and manage a portfolio of client accounts, developing strong relationships and understanding their unique marketing goals.
• Design, execute, and optimize digital marketing strategies including SEO, paid advertising, reputation management, and email marketing.
• Analyze campaign performance data and provide strategic recommendations that align with client goals and Entrata's digital marketing best practices.
• Act as a mentor and resource for Associate Digital Marketing Consultants, supporting their development and quality of work.
• Partner with internal stakeholders to ensure effective delivery of services, timely communication, and continuous improvement of offerings.
• Contribute to internal projects that enhance digital service capabilities and departmental culture.

Essential Functions:

• Independently lead client-facing communications, strategy development, and performance reporting.
• Evaluate and adjust marketing campaigns based on performance data and evolving client objectives.
• Manage and prioritize multiple projects, meeting deadlines and maintaining service excellence.
• Provide guidance and support to junior team members to ensure consistent, high-quality output.
• Ability to prioritize tasks effectively by meeting deadlines and managing workload efficiently.
• Maintain professional interaction with internal and external stakeholders
• Ability to work in a fast-paced and high-stress environment

Minimum Qualifications:

• Proficient in core digital marketing disciplines, including but not limited to: SEO, paid media, email marketing, and CRO.
• Strong analytical skills with the ability to interpret data and present actionable insights.
• Excellent verbal and written communication skills, with the ability to adjust messaging for different stakeholders.
• Demonstrated ability to work both independently and collaboratively in a fast-paced environment.
• Experience mentoring or guiding junior team members or peers.

Education and Experience Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field; or equivalent experience.
• Minimum of 35 years of relevant experience in digital marketing, account management, or consulting.
• Current certifications in Google Analytics, Google Ads Search, and Microsoft Ads Search strongly preferred.
• Proficiency with Google Suite, Microsoft Office, and collaboration platforms such as Slack.

AI & Operational Fluency:

• AI Integration: Utilize company-approved GenAI tools to accelerate high-value deliverables.
• Strategic Oversight: Exercise critical judgment as the "Human-in-the-Loop," by auditing AI outputs for factual accuracy, brand alignment, and the removal of hallucinations.
• Data Governance: Ensures no proprietary or Personally Identifiable Information (PII) data is exposed to unauthorized models.
• Prompt Competency: Demonstrates the ability to craft clear, context-rich prompts to achieve consistent, high-quality results across various business domains.

$55,800 - $88,100 a year This band covers the full salary range for the role. Your offer within this range will depend on factors like experience, skills, and internal equity. Level - P3

Benefits:

Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance.

Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families.

HSA/FSA options and employer-paid disability benefits provided for eligible employees.

Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security.

Wellness initiatives promoting physical and mental well-being, access to an onsite gym at HQ, gym memberships, mental health resources, wellness challenges, and employee assistance programs.

Entrata Cares programs offers opportunities for volunteerism, charity events, and giving back to our community.

Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits.

Bi-annual swag drops for employees

Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.

It's a great place to work! Will you join us?