Senior Analyst, Digital Analytics & Insights

Senior Analyst, Digital Analytics & Insights Summary: The Senior Analyst, Digital Analytics & Insights has ownership over eCommerce performance analytics including foundational reporting infrastructure, report building and analysis, and delivering actionable insights to business stakeholders. Overall areas of accountability eCommerce performance analytics: foundation, reporting, & insights Customer journey and funnel analysis Digital marketing and product analytics Analytics tagging architecture and governance Ownership of departmental performance reporting – both analysis and insights Job Duties Analyze end-to-end B2B eCommerce performance across established KPIs Perform analysis across customer segments & user types, industries, and account sizes Identify fallout across funnel stages (search, PDP, cart, checkout) Evaluate logged-in vs guest user behavior, and support building an analysis pipeline across user types Monitor product performance at SKU and web taxonomy levels Support testing, forecasting, and trend analysis in collaboration with Data Science team Conduct behavioral flow analysis using real-time visibility to onsite behavior Ownership of Quarterly & Monthly performance retrospectives – reporting and insights across key customer journeys Develop self-serve analytics capabilities Perform deep-dive analyses and ad hoc investigations as needed Ensure the integrity and accuracy of existing digital data by continued monitoring and assessment of platform tags and tracking Partner with development teams to ensure clean, maintainable event tracking implementations Support audience segmentation and targeting strategy in partnership with Paid Media team Align marketing and eCommerce metrics with realized sales data Partner with Data Science team on Media Mix Modeling analysis outcomes and budget allocation recommendations Perform other duties as assigned Education & Experience Typically requires a bachelor's degree and five (5)+ years of related experience or an equivalent combination, with B2B eCommerce experience strongly preferred. Knowledge, Skills, Abilities In-depth experience with: GA4 and/or Adobe Analytics Google Tag Manager or Adobe Launch Deep understanding of: Tagging architecture Data layers Event-based tracking models Strong analytical and problem-solving skills Ability to translate data into business insights Experience with data visualization and data-driven storytelling Fluency in SQL, Python, or other scripting languages to drive self-service analysis with large data sets Experience with: Server-side tagging Cloudflare or similar CDN integrations Familiarity with: CRM systems (Salesforce, Dynamics 365) CDPs Knowledge of: B2B buying journeys and account-based marketing Experience working in enterprise-scale environments Experience with BI tools (Tableau, Power BI, Looker, etc.) Company Information Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay. Disclaimer This job description illustrates the general nature and level of work performed by employees within this job classification. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and skills required. Management retains the right to add or modify duties at any time. Equal Employment Opportunity GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons. #J-18808-Ljbffr