Marketing Events Manager

About Trademark Property Company Trademark Property Company, based in Fort Worth, Texas, is a full‑service real estate firm specializing in the development, investment, and management of mixed‑use, retail, multifamily, and office properties. Opportunity We are seeking a dynamic, hospitality‑driven Marketing Events Manager to serve as our on‑site lead, bringing our retail brand and destination vision to life. What You’ll Do Strategy, Planning & Marketing Execution Campaign Deployment: Execute approved asset‑level marketing strategies, campaigns, and lifestyle initiatives in perfect alignment with corporate goals. Fiscal Support: Direct the field execution of the property's annual plan and approved operating budget. Calendar Management: Oversee and maintain local property calendars to ensure complete synchronization with campaign timing and overall on‑site readiness. Omnichannel Coordination: Coordinate the on‑site execution of creative, digital, and traditional marketing channels in close partnership with Central Marketing and specialized external vendors. Experiential Events & Place Activation Production Excellence: Plan, manage, and flawlessly execute community events, seasonal programming, destination activations, and merchant grand openings. Logistics & Compliance: Supervise third‑party vendors, manage operational timelines, secure required municipal permits, and lead on‑site logistics to ensure polished execution. Performance Partnerships: Partner side‑by‑side with tenants and property management team members to deliver meaningful, experiential moments that drive customer traffic and merchant sales. Flexible Coverage: Provide dedicated "boots on the ground" support across retail, mixed‑use, and destination programming, including required evenings and weekends. Customer, Tenant & Community Engagement Journey Enhancement: Deliver high‑quality, customer‑facing experiences, activations, and local communications that reinforce destination positioning. Hospitality Presence: Serve as a highly visible on‑site presence during key traffic moments, acting as a direct conduit for hospitality, community, and placement standards. Feedback Collection: Gather, analyze, and share real‑time customer feedback and operational insights to inform continuous experience enhancements. Merchant Enablement: Serve as the primary on‑site partner to tenants, fostering relationships with retailers, community partners, and local organizations to enable merchant participation in approved destination moments. Brand Standards, Social Media & Content Execution Integrity Guardrails: Ensure 100% of on‑site experiences, events, temporary signage, and printed collateral comply strictly with approved corporate brand and place standards. Risk Escalation: Identify and flag operational risks, brand deviations, or unique local sensitivities, escalating them immediately to leadership for strategic guidance. Content Ideation: Collaborate with and approve our third‑party agency’s local content calendars by capturing and publishing authentic, on‑site content reflecting live events, tenant highlights, and day‑to‑day property experiences. Insight Sharing: Ensure all local social media outputs reinforce place positioning while sharing digital insights and content learnings to optimize ongoing planning. Operational, Budgetary & PR Management Fiscal Administration: Create and manage the asset‑level budget in close consultation with Property Marketing, meticulously tracking event‑related expenses and driving budget forecasting. Invoice Processing: Manage the systematic routing and processing of approved vendor invoices related to all property experiences. Public Relations Support: Partner with the property‑level PR agency and Corporate Communications teams to deliver approved press releases, maintain corporate messaging consistency, and execute on‑site media moments. Silo Integration: Act as a critical two‑way conduit between on‑site teams and Central Marketing, feeding ground‑level qualitative insights, successes, and recommendations upward to optimize corporate strategies. Requirements Education & Experience Background: Bachelor’s degree in Event Management, Marketing, Hospitality, Public Relations, Business Administration, or a highly related field from an accredited institution. Professional Track Record: Four (4) or more years of progressive, hands‑on experience in event planning and execution, ideally demonstrating clear exposure to retail marketing, commercial real‑estate, or place activation. Technical Savvy: High proficiency with Microsoft Office products and all forms of digital communication/social media platforms. Working experience with creative tools such as Canva, Adobe Illustrator, Photoshop, and/or InDesign is considered a significant plus. Financial Comfort: Practical proficiency with budget creation, financial tracking, and ledger forecasting. Core Professional Skills Self‑Directed Execution: A proven self‑starter with a high‑energy, versatile professional style, capable of managing multiple complex projects simultaneously with minimal supervision. Administrative Mastery: Above‑average ability to organize workflows, manage time, intuitively set priorities, and multi‑task while fiercely maintaining aggressive deadlines. Communication & People Skills: Strong interpersonal, analytical, and presentation skills; natural ability to deal effectively and professionally with people at all levels—from corporate executives to third‑party vendors and everyday property guests. Detail Focus: Meticulous attention to detail and a commitment to ensuring all brand execution meets first‑class standards. Leadership & Interpersonal Style Value Alignment: An unwavering, visible commitment to personal integrity, the firm’s Guiding Principles, and our core Leadership Principles. Hospitality Mindset: A passion for customer service, community building, and cross‑functional team collaboration. Physical Demands & Working Conditions On‑Site Presence: This is a 100% on‑site position based in the property management office, requiring an active, mobile field presence. Physical Mechanics: Ability to stand and walk up to several hours per day across the property layout, navigate stairs, and lift or move setup infrastructure weighing up to 25 lbs. Schedule Flexibility: Absolute willingness and capacity to work non‑traditional hours, including occasional nights, weekends, and select holidays to supervise live event executions. Benefits Medical, Dental, & Vision: Coverage through United Healthcare Disability & Life Insurance: Employer‑paid short‑term/long‑term disability and life & AD&D insurance. Paid Leave: Up to 4 weeks of paid maternity leave and 2 weeks of paid paternity leave. 401(k): With a company match of 50% on the first 5% of your contributions. Paid Time Off (PTO): 15 days of PTO are accrued from your first full pay period. Paid Holidays: You will receive 10 paid holidays per year, plus a paid birthday holiday and 2 paid volunteer days. Additional Company‑Paid Benefits: Access to HealthJoy for telehealth and advocacy services, and Rocket Lawyer for legal services. #J-18808-Ljbffr