Marketing Operations Analyst

Summary The Marketing Operations Analyst role involves providing accurate analysis and insights to the Marketing Leadership team, challenging them to think differently and acting as a trusted advisor. Key responsibilities include developing and maintaining KPI packages to measure marketing performance, communicating actionable insights from regular reporting, and driving process improvement to enhance data integrity and reporting accuracy. If residing within commutable distance to one of our offices, a hybrid schedule would be required (3 days in office, 2 days work from home). Remote work may be considered for those outside of commutable distance to an office. Essential Duties and Responsibilities Act as a trusted advisor to the Marketing Leadership team by proactively providing accurate analysis with insights, communicate effectively, challenging leaders to think differently and becoming their go-to resource Develop and maintain KPI packages to measure marketing and lead performance. This will include, but is not limited to, evaluation of marketing campaign effectiveness, performance against targets set and return on investment. Develop thinking about what is missing from current packages to tell a complete story Communicate actionable takeaways and insights from regular reporting and newly developed KPI packages, identifying the next question that will be asked and digging deeper to find root cause Drive process improvement to help manage the data output from the marketing automation tool and in CRM to improve the data integrity and reporting accuracy Partner with key cross-functional groups within Marketing, Sales Operations, Product Marketing, and Product to plan, problem-solve, and create efficiencies that will optimize lead conversion, revenue and achieve mutual objectives Maintain a strong customer-service orientation and commitment to ensuring timely, quality solutions to customer issues Utilize AI-driven technologies and methodologies to enhance analytics, reporting, and business insights, enabling more accurate forecasting, proactive decision-making, process automation, and actionable data-driven recommendations across the organization Complete ad hoc analysis for marketing leadership and executives as needed. Ability to handle multiple projects and self-identifying next areas to analyze Ideal Experience, Education & Training Advanced level proficiency with Excel High level of attention to detail and data accuracy focus Excellent cross-functional collaboration and team-building skills Excellent verbal and written communication skills Proficiency with Salesforce, Marketo, and Tableau Ability to synthesize large quantities of disparate data and generate compelling and actionable recommendations to C-Suite executives BS/BA in Business Administration (Finance/Accounting/Economics) or other relevant degree 4+ years relevant experience in Marketing Operations, Sales Operations, or Consulting, preferably in a SaaS environment #J-18808-Ljbffr Avetta