Growth Marketing Manager, ABM

DescriptionReady to join a team that’s all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely.We believe work can be more than a job or task—it’s a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what’s possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results—for your career, your teammates, and our customers.When you join Imprivata, you embark on a shared journey of ambition and growth. We’re committed to building an inclusive workplace where everyone feels valued and supported. If you’re looking for a place to match your passion with purpose—and where every day you can make an impact—you’ll find it here.We are seeking a Growth Marketing Manager, ABM to join our team. This is a hybrid opportunity based out of Waltham, MA. Job SummaryThe Growth Marketing Manager, ABM is responsible for driving qualified pipeline growth through AI-first paid acquisition, account-based marketing (ABM), audience growth, and continuous experimentation. This role develops and executes scalable, measurable digital programs that accelerate customer acquisition, expand engagement within target accounts, and optimize marketing performance across the buyer journey.Working closely with Sales, Revenue Operations, Marketing Operations, and Product Marketing, this individual leverages AI, Demandbase, data, and automation to orchestrate highly targeted marketing programs that improve account engagement, increase conversion rates, and maximize pipeline contribution. Success in this role requires a growth mindset, strong analytical skills, and deep expertise in paid media, ABM, audience development, and performance optimization.Duties and ResponsibilitiesLead the strategy, execution, and optimization of account-based marketing (ABM) and paid acquisition programs that increase target account engagement, accelerate pipeline, and drive customer acquisition and revenue growth.Develop and execute data-driven growth marketing strategies using Demandbase, AI-enabled technologies, and first-party, third-party, CRM, intent, and behavioral data to improve audience targeting, personalization, campaign orchestration, and marketing efficiency.Own paid acquisition strategy and execution across Paid Search, Paid Social, Display, Programmatic, Retargeting, and emerging digital channels, aligning marketing investments with business objectives and sales priorities.Establish a continuous test-and-learn approach by optimizing audiences, messaging, creative, offers, channels, and digital experiences to improve campaign performance, conversion rates, and pipeline contribution.Analyze campaign, account, funnel, and pipeline performance using engagement, attribution, and revenue data to measure ROI, identify optimization opportunities, and provide data-driven recommendations.Partner with Revenue Marketing, Marketing Operations, Sales, and cross-functional teams to ensure effective campaign execution, audience synchronization, attribution, reporting, and data quality across Salesforce, Marketo, Demandbase, and other marketing technology platforms.Manage paid media budgets, agency relationships, and marketing technology investments while staying current on AI capabilities, ABM best practices, and digital marketing trends to improve scalability, operational efficiency, and business impact.Other duties as assigned and required.Required QualificationsBachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.6+ years of experience in Growth Marketing, Demand Generation, Performance Marketing, Paid Media, Account-Based Marketing (ABM), or a related B2B SaaS marketing role with a demonstrated track record of driving pipeline growth.Demonstrated success with utilizing AI technologies to improve campaign effectiveness, spend management, and reporting.Proven success developing and optimizing multi-channel paid acquisition programs that deliver measurable business outcomes, including pipeline, conversion, and return on ad spend (ROAS).Experience developing and executing account-based marketing (ABM) strategies, including account segmentation, audience activation, buying group engagement, and pipeline acceleration.Hands-on experience with Demandbase One, including Advertising, Journey Orchestration, Account Lists, Intent, Audience Management, Personalization, and Account Analytics.Experience leveraging AI-powered marketing technologies to improve audience segmentation, campaign execution, content optimization, workflow automation, personalization, and performance analysis.Strong analytical skills with experience measuring campaign performance, attribution, pipeline contribution, conversion rates, customer acquisition cost (CAC), cost per lead (CPL), ROAS, and marketing ROI.Experience with marketing automation, CRM, and analytics platforms, including Marketo, Salesforce, Google Analytics, and digital advertising platforms such as Google Ads and LinkedIn Campaign Manager.Demonstrated ability to build audiences using first-party, third-party, CRM, and intent data to improve targeting, acquisition efficiency, and account engagement.Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced, data-driven environment.Experience managing agency relationships, paid media budgets, and vendor performance.This position offers a total compensation range of $160,000.00 to $170,000.00 (inclusive of base salary and variable compensation, such as bonuses and incentives). In addition, more information about Imprivata’s benefit offerings can be found here. This range represents the high and low end of Imprivata’s compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors, such as a candidate’s location, skills, experience, and qualifications.At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you! Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. #LI-Hybrid #LI-LI-1