Sr Director of Customer Marketing

Sr Director of Customer Marketing

Location: Oklahoma City, OK, US

Basic Purpose: Are you ready to take marketing to the next level and have a blast doing it? We're on the hunt for a Senior Director, Customer Marketing & Loyalty who thrives in vibrant environments where big ideas and bold moves are celebrated. Step into a high-energy leadership role at our start-up spirited company, where you'll be at the heart of shaping our customer marketing strategy and building out a talented team of experts. You'll get to design and drive the entire loyalty journey — building engaging campaigns, exciting rewards, and memorable customer experiences that keep customers coming back for more. As the architect of Love's loyalty ecosystem, you'll ensure every customer interaction feels personal and rewarding. This position serves as the strategic bridge between brand marketing initiatives, the Love's Rewards loyalty program, and the Love's Media Group, ensuring Love's creates new and lasting relationships with professional drivers and casual travelers alike. This leader will partner with our agency of record to execute effective acquisition campaigns across all channels, with a focus on acquiring new customers to Love's in the most profitable methods possible. This leader will build the media strategy, partnering with our analytics team to enable continuous optimization.

Major Responsibilities:

• Loyalty Strategy & Program Management
• Acquisition, CRM & Lifecycle Marketing
• Cross-Functional Partnership & Influence

Education and Experience: Required Bachelor's degree in Marketing, Business, Data Science, or related field (MBA preferred). 12+ years of experience in customer marketing, CRM, or loyalty program management, with at least 5 years in a senior leadership role. Proven track record of building and scaling loyalty programs with measurable business impact, preferably in retail, travel, hospitality, convenience, or CPG industries. Deep expertise in lifecycle marketing, customer segmentation, marketing automation platforms, and multi-channel campaign orchestration. Leadership experience with media planning & measurement. Strong understanding of loyalty program economics including liability management, breakage, earn/burn modeling, and member value proposition design. Experience leading cross-functional initiatives and influencing senior stakeholders without direct authority. Demonstrated success building and managing high-performing teams of 5+ marketing professionals. Proficiency with CRM platforms (Salesforce, Braze, Iterable, or similar), customer data platforms, and marketing analytics tools. Excellent communication and presentation skills with ability to translate complex customer data and program mechanics into clear business narratives for executive audiences. Strategic thinker with strong business acumen and ability to balance long-term vision with near-term execution.

Preferred Experience in high-frequency, multi-location retail or travel/hospitality environments with both B2B and B2C customer segments. Familiarity with retail media networks and how loyalty data can activate advertising and partnership revenue opportunities. Experience with advanced personalization technologies including AI/ML-driven recommendations, predictive analytics, or real-time decisioning engines. Knowledge of privacy regulations (CCPA, GDPR) and best practices for customer data governance in marketing contexts. Direct experience in fuel/convenience retail, truck stop, or travel center industries with understanding of professional driver and casual traveler segments.

Our Culture: Fueling customers' journeys since 1964, innovation leads the way for this family-owned and operated business headquartered in Oklahoma City. With nearly 40,000 team members, travel stops are the core business along with products and services that provide value for professional drivers, fleets, traveling public, RVers, alternative energy and wholesale fuel customers. Giving back to communities and an inclusive workplace are hallmarks of the award-winning culture. Love's is an Equal Opportunity Employer. Veterans encouraged to apply.