Brand Marketing Senior Manager

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. Description The Senior Manager, Global & North America Marketing, will partner with the VP of Marketing to define and execute Aveda's Body Care and Gifting category strategies, lead strategic expansion projects, and drive end-to-end go-to-market strategies. This role will lead innovation, consumer storytelling, and category management across Global and North America, delivering consumer-focused launches that drive brand growth and engagement. This position partners with Product Development, Package Development, Finance, Education, Channel & Commercial Teams, Creative, Digital Consumer Engagement, and regional teams to ensure consistent brand expression and market success. Innovation Strategy & Product Development Lead marketing strategy from ideation through launch, ensuring alignment with brand vision and body care trends. Develop a three-year innovation pipeline and launch calendar balancing new product introductions and commercial initiatives. Identify breakthrough claims, ingredients, and consumer campaigns that strengthen Aveda's lifestyle equity. Partner with Product Development, R&D, and Packaging teams to drive formulation innovation and sustainability initiatives. Lead post-launch analysis to optimize future launches. Category & Business Management Partner with the VP of Marketing to develop category and hero product Merchandise Financial Plans and long-range portfolio strategies. Lead global portfolio management, including SKU productivity analysis and rationalization recommendations. Lead forecasting for New Product Launches (NPLs) and define hero product and NPL priorities. Oversee North America NPL management with Sales Ops, GBSC, Customer Service, and cross-functional teams to ensure execution and demand alignment. Optimize NPL investments and cost of goods (COGs) to drive profitable growth.Lead pricing analysis, competitive benchmarking, and seasonal pricing recommendations with Strategic Pricing. Go-to-Market & Integrated Marketing Own go-to-market strategies for assigned categories, including launches and commercial innovations, creating consumer-focused campaigns across channels. Ensure digital, retail, salon, visual merchandising, and activation touchpoints reflect brand identity, category strategy, and messaging. Lead cross-functional strategy sessions and creative briefing processes to deliver impactful assets on time. Lead global asset grid development with channel leads and key regions. Partner with channel teams to execute North America strategies while tracking awareness, engagement, consumer counts, retail sales, and market share. Consumer & Market Insights Use consumer research, social listening, CRM data, and industry trends to inform innovation and marketing strategies. Conduct competitive analysis and identify whitespace opportunities and new business potential. Integrate insights into product messaging and marketing activations. Monitor industry and competitor activity, sharing monthly NPD updates and market intelligence. Regional & Commercial Partnership Serve as the liaison between global marketing and regional teams to ensure brand and commercial alignment. Incorporate regional feedback into innovation and marketing strategies. Support North America commercial and channel teams with tools and guidance for successful activation. Provide regional markets with marketing toolkits and assets to support local execution. Qualifications 7–10 years of global marketing experience, preferably within prestige beauty. Proven success driving innovation and launching CPG products across global markets. Strong creative, strategic, and analytical skills with the ability to translate insights into action and compelling brand stories. Exceptional written, verbal, and presentation communication skills, with the ability to clearly communicate complex ideas. Demonstrated experience managing, coaching, and developing talent. Highly collaborative with strong leadership presence and cross-functional partnership skills. Passion for beauty, wellness, consumer trends, and consumer behavior. Pay Range The anticipated base salary range for this position is $92,000.00 to $150,000.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results. The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company. Equal Opportunity Employer It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact View email address on click.appcast.io. Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed. Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law. #J-18808-Ljbffr Estée Lauder Companies