Assistant Marketing Manager

The Assistant Marketing Manager is responsible for supporting the successful execution of all integrated marketing and digital marketing programs to ensure retail, brand and product stories are delivered to the right people, at the right time. We are looking for a highly organized, self-motivated individual who can operate in a rapidly evolving and fast-paced environment. This role will be responsible for collaborating cross-functionally across divisional brand marketing teams, retail teams, and other internal and external partners to drive operational success and consumer growth.

Supports the development multi-touch, multi-channel marketing campaign strategies and then deliver strategies through execution and management of a variety of integrated activities. Working both independently and as a collaborative team member, working cross-functionally with peers, other departments, and external partners to ensure delivery. As well as end to end ownership of execution of D2C and B2B marketing activities related to specific key initiatives.

This position requires strong project management, communications skills, an ability to manage and execute projects, and interact effectively both internally and externally with partners.

Reports to the Marketing Director

Responsibilities:

Partner with the Marketing Director and cross-functional teams to support the development and execution of annual, quarterly, and monthly marketing initiatives across retail, B2B, DTC, and ecommerce channels.

Assist in shaping multi-channel campaign strategies and promotional calendars that support company priorities, revenue goals, and brand growth.

Help translate high-level marketing objectives into actionable campaign plans, briefs, timelines, and deliverables.

Coordinate the execution of core marketing programs from concept through launch, ensuring deadlines, approvals, and deliverables stay on track.

Provide day-to-day project management and cross-functional coordination across Marketing, Retail, Operations, Buying, and external partners.

Support the development of new brand programs, promotional concepts, and customer-facing offerings that strengthen the Elevated Roots brand experience.

Contribute to customer acquisition and retention efforts by supporting initiatives that grow and engage the customer database across all store locations.

Support email campaign setup, QA, deployment, and reporting using marketing and sales automation platforms.

Draft campaign messaging, promotional copy, product descriptions, and other marketing materials aligned with brand voice and compliance requirements.

Build and maintain relationships with vendors, associations, and community partners to support promotional activity, partnerships, and brand visibility.

Support the planning and execution of integrated marketing campaigns and store-specific promotions across multiple channels.

Own creative asset management workflows, including link tagging, asset tracking, approval routing, version control, and KPI documentation.

Track campaign and promotional performance, compile reports, and share insights and recommendations with internal stakeholders.

Manage meeting schedules, agendas, milestone check-ins, post-campaign recaps, and program archiving for key marketing initiatives.

Provide administrative and executional support to marketing leadership and cross-functional teams as needed.

Contribute recommendations for integrated communications strategies that support high-priority campaigns and business objectives.

Support additional marketing initiatives, reporting needs, and special projects as assigned.

Salary

$70000 - $85000 USD per year

Required Skills

Must be aged 21 or older.

Bachelors degree in marketing, communications or equivalent field

Minimum of 3 years experience in Marketing, Paid Media, PR and/or social media preferred

Experience in a corporate matrix environment a plus

Knowledge of G4, Wordpress, CRM tools, Dutchie, Flowhub, Hubspot, etc.

Some proficiency with project management tools like Click Up, Monday.com

Proficient in Microsoft 365 software suites and other collaboration tools

Desired Skills

• Knowledge of the states cannabis regulations.

About Elevated Roots

Elevated Roots is a homegrown Massachusetts cannabis brand thats all about leveling up the industrywith honesty, quality, and community at the core. Our state-of-the-art cultivation facility delivers premium, in-house grown flower that meets the highest standards of production and sustainability.

With retail spots in Kingston and Halifax, and a third location coming soon to Abington, we offer more than your run-of-the-mill dispensary vibe. Weve built a space where customers dont just shopthey get guided by experts who care, explore premium selections, and walk away genuinely satisfied.

Were proud to be a brand that embraces diversity, creativity, and purpose. Whether were launching a Pride-friendly product line or sourcing legendary strains for our signature Nostalgia collection, we believe every personregardless of backgrounddeserves an elevated cannabis journey.

At Elevated Roots, youre not just joining a companyyoure joining a movement. One where sustainability matters, community voices matter, and doing things differently is part of the culture. Welcome to the elevated experience.

Benefits

At Elevated Roots, we believe our people are the heartbeat of the brand. Were building a team that grows together personally, professionally, and creatively. From day one, every employee is part of a community rooted in respect, collaboration, and purpose.

Heres what we offer:

• Comprehensive Health, Dental, and Vision insurance
• Both Traditional and Roth 401(k) accounts to help plan for your future.
• Competitive and progressive PTO policy for all full-time employees.
• Dedicated 40 hours of both sick and bereavement leave that renews every year.
• Regular weekly work schedule with overtime availability on a consistent basis.
• Work related perks including company swag and industry events.
• Good vibes inside and outside the workplace

Were not just shaping the future of cannabis were creating a workplace where everyone can thrive, grow, and feel proud of what they do.

Equal opportunity employer

Elevated Roots is an Equal Opportunity Employer. We are an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment decisions are based on qualifications, merit, and business needs.

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