Digital Marketing Specialist

This is a hands-on role ideal for someone who thrives in a fast-paced environment and enjoys bringing marketing campaigns to life across digital channels. Summary Reporting to the Director of Brand and Communications, the Digital Marketing Specialist is essential to maintaining the speed and effectiveness of our marketing efforts. We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to support our growing brand and communications team. This role is responsible for executing website updates, creating digital campaign assets, and producing content that supports demand generation and sales efforts. Website Management & Optimization Maintain and update website content, including product pages, landing pages, and campaign pages Build and optimize landing pages to support marketing campaigns and lead generation Ensure content is accurate, up-to-date, and aligned with brand standards Collaborate with SEO partners to implement on-page optimization best practices Digital Campaign Execution Develop and deploy digital assets for marketing campaigns, including: Email graphics and layouts Paid social and display ads Web banners and landing page visuals Support campaign launches in collaboration with internal team and external partners Ensure consistency across all digital touchpoints Content Creation & Support Assist in creating and formatting content such as: Case studies and project spotlights Blog posts and articles Product and campaign messaging Work with internal teams to gather content inputs (sales, product, marketing) Optimize content for digital channels and user experience Editorial Calendar & Cross-Functional Communications Own and maintain a corporate editorial calendar that aligns communications across multiple disciplines Coordinate content planning for key initiatives including: Operational updates Customer care communications Dealer-facing announcements and resources Partner with internal stakeholders to ensure timely, consistent, and valuable communication to our dealer community Help prioritize and schedule content to support both marketing campaigns and business-critical updates Create and update digital versions of sales tools and collateral Support product launches with web and content updates Assist in organizing and maintaining marketing assets and content libraries Work closely with marketing leadership and product team Coordinate with external partners (SEO, paid media, CRM) to support campaign execution Manage multiple projects and deadlines with strong attention to detail Job Knowledge, Skills & Abilities Hands-on and execution-focused Strong attention to detail Ability to work quickly without sacrificing quality Collaborative and responsive Comfortable working across multiple types of projects Strong writing and editing skills Highly organized with the ability to manage multiple priorities Experience/Education Bachelor’s degree in business, marketing, communication, digital media or a related field 2–5 years of experience in digital marketing, content creation, or web management Experience working with marketing automation platforms (e.g., HubSpot) Familiarity with B2B marketing or manufacturing industry Experience creating content for lead generation and campaigns Experience with CMS platforms (e.g., Craft, WordPress or similar) Basic understanding of SEO principles and digital marketing channels Proficiency in design tools (Adobe Creative Suite, Figma, Canva, or similar) Equal Opportunity Statement: AMQ & Steelcase provide employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. #J-18808-Ljbffr