Digital Growth & Healthcare Content Lead

Job Description

Job Description:\n\nPlease Read Before ApplyingThis is not a traditional clock-in, clock-out marketing position. We are seeking an ambitious, resourceful and highly accountable individual who wants to build something meaningful and grow alongside a rapidly expanding healthcare organization.Our organization values ambition, initiative, tenacity, resilience, creativity, strength and personal ownership. The right person does not wait to be told every next step, allow ordinary barriers to stop progress or accept average-quality work. We want a go-getter who identifies opportunities, solves problems, follows through and goes the extra mile to achieve measurable results.Please do not apply if you are looking only for a routine 8-to-5 position with narrowly defined responsibilities or if your primary goal is simply to complete assigned tasks. This role is for someone who thinks beyond the assignment, takes responsibility for outcomes and remains engaged until important deliverables are completed properly.This opportunity is designed for someone who wants to excel, build and lead a high-performing digital-marketing system and advance into greater responsibility as the company grows. Exceptional performance, leadership and measurable impact will create meaningful opportunities for professional growth.Position OverviewHealth Haven and Health Synergy Clinical Research are seeking a hands-on Digital Growth & Healthcare Content Lead to lead our digital marketing, healthcare content, SEO, social-media and lead-generation initiatives.This is not a position for someone who only schedules posts, forwards assignments to vendors or reports social-media impressions. The successful candidate must be able to develop strategy, create content locally, direct video production, supervise outsourced editors and marketing specialists, improve our online visibility and generate measurable patient and clinical-research leads.The Digital Growth Lead will work locally with physicians, clinicians, research personnel and other team members to create educational and promotional content. Video editing, graphic design and other production activities may be assigned to remote or international personnel; however, the Digital Growth Lead will remain responsible for the quality, timeliness and performance of every deliverable.Success will be measured not only by the amount of content published, but also by tangible outcomes such as qualified TMS and Spravato leads, new psychiatric patient inquiries, clinical-research prescreens and enrollments, website conversions and organic search growth.Primary ResponsibilitiesVideo and Social-Media Content\n\nDevelop and execute a comprehensive content strategy for YouTube, TikTok, Instagram, Facebook, LinkedIn and other relevant platforms.\nCreate and direct local video content featuring physicians, clinicians, healthcare services, educational topics and clinical-research opportunities.\nRecord professional-quality content using smartphones, cameras, microphones, lighting and other production equipment.\nDevelop video concepts, scripts, hooks, interview questions, titles, captions, thumbnails and calls to action.\nPersonally understand video editing sufficiently to evaluate pacing, audio, lighting, transitions, graphics, captions, branding and overall production quality.\nDirect and manage outsourced video editors while remaining accountable for the final product.\nConvert long-form videos into platform-specific short-form content for TikTok, Instagram Reels, YouTube Shorts and Facebook.\nMaintain a consistent content calendar and production schedule.\nMonitor content performance and improve topics, presentation, hooks, thumbnails and calls to action based on data.\nEnsure that all published content is professional, accurate and consistent with the organization’s brand.\n\nHealthcare Content Development\n\nCreate engaging and understandable content related to psychiatry, mental health, TMS, Spravato, clinical research, medication education, wellness and other healthcare services.\nTranslate complex clinical information into language that patients and families can understand.\nCollaborate with clinicians to identify frequently asked questions and convert them into videos, articles, social posts and website content.\nDevelop service-specific content that supports patient education and lead generation.\nMaintain appropriate standards regarding HIPAA, patient privacy, healthcare advertising and medical claims.\nCoordinate clinical review and approval before publication when required.\n\nSEO and Website Optimization\n\nLead the organization’s on-page, off-page, technical and local SEO strategy.\nConduct keyword research for high-value behavioral-health services and clinical-research opportunities.\nOptimize service pages, location pages, articles, physician profiles, video descriptions, metadata, internal links and calls to action.\nImprove local search visibility through Google Business Profiles, location-specific content, online reviews and accurate business listings.\nCoordinate with website developers to correct technical SEO, page-speed, indexing, mobile-performance, analytics and conversion issues.\nMonitor organic traffic, keyword rankings, engagement, website conversions and lead quality.\nDevelop SEO strategies around TMS, Spravato, psychiatric services and participation in clinical trials.\nEnsure website content is accurate, current, persuasive and structured to convert visitors into qualified inquiries.\n\nLead Generation and Conversion\n\nDevelop and manage campaigns that generate qualified leads for:\n\nTMS evaluations\nSpravato consultations\nOutpatient psychiatric services\nClinical-research study participation\nOther behavioral-health and healthcare programs\n\nOther duties as assigned which can include but are not limited to:\n\nCreate or supervise the development of landing pages, lead forms, videos, calls to action and follow-up campaigns.\nCollaborate with intake, scheduling and research recruitment teams to track leads from the initial source through contact, scheduling, prescreening, enrollment or treatment initiation.\nEvaluate lead quality rather than reporting only the number of leads generated.\nIdentify weaknesses in the lead-conversion process and implement corrective actions.\nEstablish reliable tracking to identify which campaign, keyword, video, platform or content asset generated each lead.\nUse performance data to recommend where the organization should invest its marketing time and budget.\nMaintain accountability for measurable outcomes—not simply activity, reach or impressions.\n\nRemote-Team and Project Management\n\nRecruit, organize and manage outsourced video editors, graphic designers, writers, SEO specialists and other marketing personnel as needed.\nConvert marketing objectives into clearly defined assignments, deadlines and acceptance criteria.\nMaintain a project-management system showing each project’s owner, status, deadline, revisions and final outcome.\nReview outsourced work for quality, accuracy, brand consistency and completion.\nProvide specific feedback and ensure required revisions are completed promptly.\nMaintain organized access to source footage, completed videos, graphics, website assets, account credentials and performance reports.\nAnticipate and resolve barriers involving missing materials, access, instructions, approvals or unclear ownership.\nEnsure that outsourced personnel consistently meet production and quality expectations.\nRemain accountable for the remote team’s deliverables rather than attributing missed deadlines or inadequate work to contractors.\n\nOngoing Monthly Deliverables\n\nFollowing the initial setup period, expected deliverables will generally include:\nApproximately 12–20 high-quality short-form videos per month for TikTok, Instagram Reels, YouTube Shorts and Facebook.\nApproximately 2–4 substantive YouTube videos per month.\nA continuously maintained 30-day content calendar showing topics, recording dates, assigned editors, approval status and publication dates.\nApproximately 4–8 new or substantially improved SEO-focused website pages or articles per month.\nConsistent weekly content across all priority social-media platforms.\nActive lead-generation campaigns for TMS, Spravato, clinical research and other priority services.\nA weekly dashboard covering content production, publication status, reach, engagement, website traffic, keyword performance, leads, lead sources, conversion rates, barriers and next actions.\nMonthly recommendations based on performance data and organizational priorities.\n\nContent volume alone will not constitute successful performance. Content must be professional, accurate, delivered consistently and connected to measurable growth.\n\nFirst 30-Day Expectations\nWithin the first 30 days, the Digital Growth Lead will be expected to:\n\nComplete an audit of the organization’s websites, social-media accounts, SEO performance, existing content, Google Business Profiles and lead-tracking systems.\nDevelop a written digital-growth strategy for Health Haven and Health Synergy Clinical Research.\nEstablish a repeatable process for planning, recording, editing, reviewing, approving and publishing video content.\nImplement a 30-day content calendar and project-management dashboard.\nEstablish baseline measurements for SEO, website conversions, social-media performance and lead generation.\nBegin consistently recording and publishing short-form and long-form video content.\nCreate or improve initial campaigns for TMS, Spravato and priority clinical-research studies.\nOrganize and begin managing a reliable outsourced video-editing and content-support team.\nEstablish lead-source tracking for all major digital campaigns.\nPresent a 30-day performance report detailing completed deliverables, baseline metrics, preliminary results, barriers and the plan for the following 60 days.\n\nPerformance Measures\nPerformance will be evaluated based on:\n\nNumber and quality of completed videos and content assets\nAdherence to the content calendar and production deadlines\nOrganic search visibility and priority keyword rankings\nWebsite traffic and landing-page conversion rates\nQualified TMS and Spravato leads\nNew psychiatric patient inquiries and scheduled appointments\nClinical-research leads, prescreens, scheduled visits, show rates and enrollments\nCost per qualified lead when paid advertising is used\nAudience growth, reach and meaningful engagement across priority platforms\nAccuracy and professionalism of healthcare content\nQuality and timeliness of remote-team deliverables\nReliability of lead-source attribution and performance reporting\nAbility to identify problems, take ownership and implement solutions without waiting for repeated direction\n\nRequired Qualifications\n\nDemonstrated professional experience in digital marketing, healthcare or professional content creation, social-media growth, SEO and lead generation.\nHands-on experience creating video content for YouTube, TikTok, Instagram or similar platforms.\nPractical video-production and video-editing experience.\nAbility to independently evaluate and approve the work of professional video editors.\nStrong knowledge of SEO, local SEO, keyword research, website analytics and conversion optimization.\nDemonstrated experience generating measurable leads through organic or paid digital campaigns.\nStrong project-management skills and experience managing remote employees, contractors or international teams.\nExcellent writing, communication, organization and follow-through.\nAbility to manage multiple projects while maintaining deadlines, quality and accountability.\nAbility to interpret marketing data and convert it into specific corrective actions.\nComfortable working on-site with physicians, clinicians, research teams and administrative personnel.\nA portfolio or documented examples of videos, content, SEO campaigns and measurable growth outcomes.\nA demonstrated history of initiative, problem-solving, resilience and personal accountability.\n\nPreferred Qualifications\n\nExperience in healthcare, behavioral health, psychiatry, clinical research or another regulated industry.\nUnderstanding of HIPAA, healthcare advertising, patient privacy and medical-content review.\nExperience with Google Analytics, Google Search Console, Google Business Profile, YouTube Studio, Meta Business Suite, TikTok analytics and professional SEO tools.\nExperience with paid search and paid social-media campaigns.\nExperience using project-management platforms such as Monday.com, Asana, ClickUp or Trello.\nFamiliarity with website content-management systems, landing pages, lead forms and marketing automation.\nExperience recruiting, organizing or supervising an outsourced creative or digital-marketing team.\n\nApplicants should submit:\n\nA current résumé\nLinks to videos or social-media content they personally created or directed\nExamples of YouTube, TikTok, Instagram or other accounts they helped develop\nExamples of SEO or lead-generation results, including measurable outcomes\nA clear explanation of their personal contribution to each example\nAn example of a remote or outsourced team they managed\nA list of the project-management, analytics, SEO and content-production tools they have used\nA brief explanation of why they consider themselves a go-getter and an example of a time they went beyond their formal responsibilities to deliver an important outcome\n\nApplicants must clearly distinguish between work they personally completed and work performed by an agency, contractor or team under their supervision.\n\nCandidate Assessment\n\nFinalists may be asked to complete a brief paid practical assessment that includes:\nReviewing one of our existing websites, service pages or social-media channels\nProposing a healthcare video concept and 30-day content plan\nIdentifying SEO and conversion opportunities\nExplaining how they would record content locally and manage an outsourced editor\nDefining how they would track TMS, Spravato and clinical-research leads\nExplaining which performance metrics they would use and why\n\nWe are seeking someone who takes ownership, creates effective systems, maintains high standards and generates measurable growth. This position requires an individual who can personally initiate the work, lead a remote production team, overcome barriers and remain accountable for the final outcome.\n\nWhat We Offer \n\nComprehensive Medical Plans \nDental Insurance \nVision Insurance \nEmployer-paid Short-Term Disability \nEmployer-paid Long-Term Disability \nEmployer-paid Life Insurance \nVoluntary Benefits \nEmployee Assistance Program (EAP) \nPaid Vacation Time \nPaid Sick Time \nPaid Federal Holidays \nProfessional Development Opportunities \nClinical Supervision and Growth Opportunities \nCollaborative Clinical Environment \nOpportunities to Participate in a Growing Behavioral Health Organization \n\nEqual Opportunity Employer \nWe are an equal opportunity employer and comply with all applicable federal, state of Florida, and loca