Senior Manager, Marketing Measurement New York, NY Posted yesterday

Senior Manager, Marketing Measurement Location: New York Business Area: News and Media Ref #: 10051324 Description & Requirements Bloomberg Media is seeking a technical and analytical powerhouse to become our Architect of Truth. As the Senior Manager of Marketing Measurement, you will focus on the "How" and "Why" behind our marketing spend. You’ll be charged with enhancing operational efficiency, improving campaign effectiveness, and optimizing marketing return on investment through innovative measurement solutions and data-driven insights. Collaborating closely with our BI, engineering, and paid media teams, you will ensure our systems and tools are optimized for measuring and improving marketing performance. The ideal candidate will bring a strategic demeanor and hands‑on expertise, be comfortable navigating sophisticated cross‑functional environments, and have a consistent record of delivering measurable business impact. Key Responsibilities Lead the end-to-end Marketing Mix Modeling (MMM) program. Serve as the primary owner of the relationship with external measurement partners, ensuring they have high-quality data inputs and that their models deliver actionable, integrated insights to rebalance our media spend. Define and operationalize performance KPIs, marketing dashboards, and multi-touch attribution (MTA) frameworks that quantify ROI and inform real‑time campaign optimization. Lead the configuration and health of our tracking stack, specifically Google Analytics 4 (GA4), Google Tag Manager (GTM) and our Mobile Measurement Partners (MMP) (e.g., AppsFlyer). Serve as the strategic bridge between BI, Product, and Engineering to ensure marketing channel data connections and flows are established, maintained, and accurately supervised. Design and execute a "Test-and-Learn" roadmap, focusing on incrementality testing and lift studies to validate and "ground-truth" our MMM and attribution outputs. Lead the evolution of our measurement toward privacy-safe environments, utilizing Data Clean Rooms, cross-platform identity solutions, and server-side tracking. Distill complex econometric data into clear narratives for senior leadership, providing the "So-What" that drives high‑level media investment strategy and annual planning. What You’ll Need to Have 7+ years in Marketing Analytics or Performance Measurement experience, preferably within a data‑driven or subscription‑based business. Previous hands‑on experience managing an MMM program, either from the brand side (managing a partner) or the agency side (building the models). Proven ability to manage complex vendor relationships and hold technical partners accountable for data accuracy and deadlines. Hands‑on expertise with GA4, MMPs, and the Google Marketing Platform. You should understand how pixels, CAPI, and SDKs work under the hood. Strong understanding of Subscription Economics (LTV, CAC, Churn) and how to align marketing measurement with long‑term business profitability. Strong analytical and quantitative skills; fluency with BI tools like Tableau, Looker, or Power BI is essential. Outstanding interpersonal skills, with a shown ability to translate complex technical topics for non‑technical collaborators. Salary Range = 140,000 - 160,000 USD Annual + Benefits + Bonus The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards, which may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns. Bloomberg is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law. Bloomberg is a disability inclusive employer. Please let us know if you require any reasonable adjustments to be made for the recruitment process. #J-18808-Ljbffr