Retail Promotions Strategist

Retail Promotions Strategist

Retail Banking Offer Strategist is responsible for leading the strategy, development, and execution of targeted initiatives to grow the bank's deposit portfolio, with a primary focus on cash incentives and promotional offers. This role integrates product management, growth marketing, competitive analysis, and data-driven decision-making to drive customer acquisition, enhance engagement, and increase long-term customer value. This position plays a key role in shaping offer strategy, optimizing performance, and maintaining a competitive edge in the consumer banking market.

Team Culture BOK Financial's culture is rooted in its history, starting in 1910 as a regional capital source for the energy industry and evolving into a dynamic financial institution. Our growth from Tulsa, Oklahoma to a nationwide presence reflects our commitment to agility, strong client relationships, and innovative financial solutions. We prioritize serving our clients, fostering a positive work environment for our employees, and making a meaningful impact in the communities we serve, believing that every financial challenge and opportunity is significant.

How You'll Spend Your Time You will design and manage incentive programs like account opening bonuses and referral rewards to drive new customer growth. You will develop targeting strategies, eligibility criteria, and financial models to optimize ROI, CPA, CLV, and customer quality. You will collaborate across teams to launch, monitor, and evaluate offers while ensuring financial viability, risk alignment, and compliance. You will conduct A/B testing, cohort analysis, and funnel performance reviews to improve offer effectiveness and product adoption. You will use insights and market intelligence to guide product enhancements, promotional strategies, and strategic recommendations. You will benchmark competitor offers and industry trends to identify gaps, opportunities, and maintain a competitive edge.

Education & Experience Requirements This level of knowledge is normally acquired through completion of a Bachelor's Degree in Marketing, Business, Finance, or related field and 5+ years experience in growth marketing, product management, or retail banking; or an equivalent combination of education and work-related experience Proven experience designing and managing cash offers or promotional programs. Strong analytical skills with proficiency in tools like Excel, SQL, or PowerBI. Experience conducting competitive analysis and market research. Excellent communication, project management, and cross-functional leadership skills. Deep understanding of deposit products and consumer banking trends. Strong financial acumen, with the ability to assess program profitability and optimize for long-term value. Experience working with cross-functional teams, including product strategy, finance, legal, and risk management. Ability to synthesize market intelligence into actionable strategies that support competitive positioning. Comfort presenting insights and recommendations to senior leadership and influencing decision-making. Proficiency in A/B testing and experimentation frameworks to drive continuous improvement. Solid PC skills with spreadsheet and word processing software, including ability to function proficiently in a Microsoft Office environment (Word, Excel,PowerPoint).

BOK Financial Corporation Group is a stable and financially strong organization that provides excellent training and development to support building the long term careers of employees. With passion, skill and partnership you can make an impact on the success of the bank, customers and your own career! Apply today and take the first step towards your next career opportunity! The companies in BOK Financial Corporation Group are equal opportunity employers. We are committed to providing equal employment opportunities for training, compensation, transfer, promotion and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, pregnancy status, sexual orientation, genetic information or veteran status.